Sanrio and Chronicle Books to Publish 'The Aggretsuko Guide to Office Life'
Fans around the world think Aggretsuko is all the rage! The 25-year old red panda is one of Sanrio's newest characters and the star of a self-titled hit series on Netflix that has just been renewed for a second season. Aggretsuko struggles daily to cope with workplace frustrations, and finds solace after work in heavy thrash metal karaoke sessions. Many are inspired by her aplomb in the face of frustrating bosses, office politics, and coworker conflicts. Now fans can get Aggretsuko's tips and techniques for navigating the tricky office environment in her first-ever book, ‘The Aggretsuko Guide to Office Life’. From mastering the commute and winning the office A/C battle, to avoiding annoying elevator situations and manipulative co-workers, Aggretusko offers her take on how to survive until happy hour, because “Tomorrow is a new day!”
Launching simultaneously is the Aggretsuko Journal, a flexible paperback journal that features a triumphant Aggretsuko on one side, while the other side shows her in full rage mode. Use it to document daily ups and downs, brilliant thoughts, and karaoke playlists. The Aggretsuko pencil set offers 10 No. 2 pencils emblazoned with a range of her moods and is perfect for writing down hopes and dreams and for expressing RAGE. All three products in this line will be available on October 23 at retailers in the U.S. and Canada including Sanrio.com, select Sanrio stores as well as bookstores, gift shops and online.
About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many beloved characters including Chococat®, My Melody®, Badtz-Maru®, Keroppi® and Gudetama. Sanrio was founded on the 'small gift, big smile'® philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Hello Kitty's legendary breadth of products is available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.Sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hello kitty.
About Chronicle Books
One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes much admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children's titles. Chronicle Books' objective is to create and distribute exceptional publishing that's instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit www.chroniclebooks.com.
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