24 Countries Prepare to Send Young Competitors to the 2018 Beyblade Burst World Championship in Paris
NEW YORK – October 2, 2018 – With one month remaining before the 2018 BEYBLADE BURST World Championship takes place in Paris, France, excitement is building for what is sure to be the ultimate blading battle on a global stage. The epic, head-to-head competition taps into a worldwide phenomenon encompassing popular BEYBLADE BURST spinning tops, animated TV series and a host of licensed merchandise.
BEYBLADE BURST National Championship winners have been crowned in 24 different countries: Australia, Austria, Brazil, Canada, Estonia, France, Germany, Hong Kong, India, Japan, Latvia, Lithuania, Malaysia, Mexico, Philippines, Singapore, South Korea, Switzerland, Taiwan, Thailand, Turkey, Ukraine, the United States and Vietnam. These young competitors (between the ages of 8-13) will now move on to the culminating event on November 3 at Kidexpo. Held at the Parc des Exposition at the Porte de Versailles, Kidexpo is expected to attract some 90,000 families.
The 2018 BEYBLADE BURST World Championship is organized by SUNRIGHTS INC. and d-rights Inc with support from TOMY Company, Ltd. and Hasbro Inc.
“It's truly exciting to see so many nations come together to compete for the title of BEYBLADE BURST World Champion,” said Daizo Suzuki, president of SUNRIGHTS INC. “The combined passion and talent of these budding Bladers is a testament to the global appeal of the BEYBLADE BURST brand, and we can't wait to watch this spirited competition play out in Paris.”
So, just who are the skilled young Bladers heading to France for a chance at the top honor? Those interested in learning more about the 2018 BEYBLADE BURST World Championship and its competitors can check out the newly launched official BEYBLADE BURST World Championship website -- http://www.worldtour.beyblade.com – which features profiles for each of the crowned National Championship victors, as well as videos and photos from the different National Championship events around the world. The event's official rules are also available on the new website.
Meanwhile, several exciting promotions are also adding to the growing anticipation for the 2018 BEYBLADE BURST World Championship. In France, YouTubers Storm and DracoLight have launched a special series, “Mission: Champion du Monde,” during which the BEYBLADE aficionados playfully coach the French National Champion on his way to the Main Event. Social influencers, BeybladeGeeks, are drumming up excitement among U.S. fans with a monthly series called “Rising Champion,” offering tips, tricks and important World Championship event updates.
The BEYBLADE franchise was inspired by traditional Japanese battling tops called "Bei-Goma” and was originally created in 1999 by TOMY Company, Ltd. as a modern battling top system. The animated BEYBLADE BURST television series features three action-packed seasons: BEYBLADE BURST, BEYBLADE BURST EVOLUTION and BEYBLADE BURST TURBO.
Manufactured under license from TOMY Company, Ltd. ®*and/or TM* & © 2018 Hasbro. All Rights Reserved. TM & ® denote U.S. Trademarks. ©Hiro Morita, BBBProject, TV TOKYO
About SUNRIGHTS INC.
SUNRIGHTS, INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more about us at http://sunrights-inc.com.
About d-rights Inc.
d-rights, Inc. is a key player in international production of animated content for families and children globally. It is recognized for brands such as Beyblade, B-Daman, and Scan2Go. d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK) who distributes popular titles including "Yu-Gi-Oh!", "Doraemon", "Crayon Shin-chan" and "One piece", and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.
About TOMY Company, Ltd.
TOMY is a comprehensive toy and content company that produces a wide variety of products and characters for people of all ages and nationalities, and has more than 90 year of history since its founding. Generations of families have enjoyed our all-time favorites such as Plarail, Tomica, and Licca, and such toy lines as Beyblade and Transformers have become genuine global phenomena. As a 21st century toymaker TOMY will continue to make products which reflect the changing times as we fulfill our Corporate Mission which is to “create new value from play” for people all over the world.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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