JAST USA Launches New Boys' Love Line JAST BLUE

English-language Japanese video game publisher JAST USA announced a new imprint, JAST BLUE, dedicated to releasing translations of Boys' Love games for the Western market.

Boys' Love, also known as BL or yaoi, is a popular genre depicting romantic and sexual relationships between men. The fanbase is primarily women, much like that of m/m slash readership demographics in Western fan communities.

JAST BLUE's debut title will be Sweet Pool, the cult gothic hit from internationally acclaimed BL visual novel creators Nitro+CHiRAL.

“We're certainly excited about all the future BL visual novels that will be coming to English from JAST BLUE. We think fans will enjoy the variety of fantastic games we have in the works, starting off with Nitroplus's dark and twisted title Sweet Pool.”
- Nicholas Graham, JAST USA

“Sweet Pool is a wild ride and an absolute masterclass in gripping horror marbled with poignant character moments. If you're looking to dip your toe into Boys' Love as a genre, I encourage you to take the plunge with this one.”
- Molly Lee, Translator

“Sweet Pool first released in Japan 10 years ago. Since then, the game has been much cherished by our fans, and we are truly honored to see it localized in time for its 10th anniversary. To all our fans out there in the West, we hope you will soon discover what makes Sweet Pool so special in our hearts.”
- Nitro+CHiRAL

JAST USA was the first publisher to commercially release BL titles in English, with 2006's Enzai - Falsely Accused, followed by Absolute Obedience - Zettai Fukuju Meirei in the same year.

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