Over One Hundred BLEACH Episodes Added to CRUNCHYROLL

San Francisco, Calif. (July 23, 2010) ­ Crunchyroll, Inc., announced today the release of episodes one through 109 of the hit anime series BLEACH to its Premium Members. These episodes chronicle the origins of Bleach¹s protagonist Ichigo Kurosaki, and follow him and his compatriots through Soul Society and into the Bounto Saga. Release dates for remaining catch up episodes to the current simulcast will be made available in the near future.

³BLEACH follows the story of Ichigo Kurosaki. For as long as he can remember, Ichigo Kurosaki has been able to see ghosts. But when he meets Rukia, a Soul Reaper who battles evil spirits known as Hollows, he finds his life is changed forever.²

The latest episodes of BLEACH simulcast on Crunchyroll.com every Tuesday at 2:30 am PT immediately after Japan TV broadcast. BLEACH is available to all viewers in North America, the Caribbean, Central and South America, the United Kingdom, Ireland, the Netherlands, Sweden, Denmark, Norway, Finland, Iceland, Australia, New Zealand, and South Africa.

Crunchyroll Premium Members have access to the largest anime and drama selection, same-day access for simulcast titles, no advertisements, and high quality streams in 480p and 720p. More information about the Crunchyroll Premium Membership can be found at: http://www.crunchyroll.com/freetrial/.

About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System (SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.crunchyroll.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com¹s actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.