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Adult Swim ratings push CN to new heights
posted on by Jonathan Mays
#5 cable network for adults 18-34, #1 in prime time with kids 6-11
For the first time in the network's history, Cartoon Network earned a #5 ranking (among all ad-supported cable channels) in total day delivery of adults aged 18-34. Cartoon Network's superior performance stems largely from strong ratings for its Adult Swim programming block (Sunday-Thursday, 11 p.m. - 2 a.m. EST).
-Adult Swim averaged an 0.6 adults 18-34 rating (up 100%) and delivered 404,000 viewers (up 103%) vs. the same period in summer 2002.
-Adults 18-24 average delivery (240,000) increased by 138% and ratings (0.9) by 125%.
-Men 18-24 average delivery (179,000) increased by 159% and ratings (1.3) by 117%.
The network also boasts a #1 standing in prime time with kids 6-11 and #2 in total day delivery in the same age group, according to the latest Nielsen ratings.
-Adult Swim averaged an 0.6 adults 18-34 rating (up 100%) and delivered 404,000 viewers (up 103%) vs. the same period in summer 2002.
-Adults 18-24 average delivery (240,000) increased by 138% and ratings (0.9) by 125%.
-Men 18-24 average delivery (179,000) increased by 159% and ratings (1.3) by 117%.
The network also boasts a #1 standing in prime time with kids 6-11 and #2 in total day delivery in the same age group, according to the latest Nielsen ratings.
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