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Yowamushi Pedal New Generation's Next Tie-In Ad is for Rice Snacks

After a long race on their cycles, the guys of Yowamushi Pedal New Generation need to load up on carbs. The group's snack of choice is onigiri made Kameda Kaki no Tane brand snacks.

The tie-in is also acknowledging protagonist Sakamichi Onoda whose in-universe birthday is today.

Yowamushi Pedal New Generation premiered in January and Crunchyroll is streaming the series as it airs in Japan. The anime partnered with Japanese automaker for an ad where Onoda takes his bike out of a Subaru Levorg. Then he speeds down a mountain road alongside the car.

[Via Nijimen]