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Forum - View topicNEWS: Cool Japan Fund Invests US$30 Million in Sentai Holdings
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invalidname
 Contributor Posts: 2486 Location: Grand Rapids, MI |
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There’s a write from Animation Business Journal that says the Cool Japan investment represents a controlling stake in Sentai, but I haven’t seen this detail mentioned in the press release or other reports, so I’m disinclined to believe it’s accurate. http://animationbusiness.info/archives/8230
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Aca Vuksa
Posts: 643 Location: Nis, Serbia |
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Wonder if Cool Japan can do it success, i know it dosen't work very well.
Link: https://www.youtube.com/watch?v=v-37AE21PPk&t=49s |
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HoboSoup
Posts: 361 |
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It sounds like "Cool Japan" has a problem with being tone-deaf, and not understanding their audience. Hopefully this is a good investment and they improve, but mostly I hope they don't mess up and end up destroying Sentai.
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Sandstar
Posts: 196 |
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You'd think that Sentai would be wary of japanese investment, after what happened to ADV.
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MarshalBanana
 Posts: 5525 |
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Lord Geo
Posts: 2697 Location: North Brunswick, New Jersey |
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In a sense, but the reason why ADV licensed so many shows in the first place was because it got into a deal with a Japanese company called Sojitz, which was where the money came from, in the first place. To make a long story short, when the anime bubble popped, ADV was left unable to fully pay back Sojitz, so Sojitz simply took away all of the shows ADV licensed during this deal, & eventually made a new deal with FUNimation. ADV then sued Sojitz, which is where we eventually found out just how much money was being spent to license shows during the peak of the bubble era.. Like paying just over a million for Kurau: Phantom Memory. To be fair, ADV certainly wasn't the only company that was paying ridiculous fees at that time, but had the whole fiasco with Sojitz never happened, then ADV might have been able to survive & become nothing more than a holding company that controls the rights to literally only two shows now (Kino's Journey [2003] & Elfen Lied). I'm sure John Ledford made sure that this deal with Cool Japan can't potentially leave Sentai in a similar situation, because otherwise he'd be a fool of a businessman. |
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Greed1914
 Posts: 4668 |
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Yeah, I'm hoping they learned enough from that experience to insist on maintaining a large degree of autonomy. |
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Silver Kirin
Posts: 1254 |
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Lately Sentai Filmworks started dubbing some shows into neutral spanish, but some fans complained that they chose to do it in Argentina instead of Mexico, since Argentina isn't well known for dubbing anime compared to Mexico. Some say they're being cheap.
Could it be possible that this funding by Cool Japan may make Sentai Filmworks reconsider to dub some shows in Mexico like Crunchyroll and most of the Netflix series do? I mean, I am not too familiar with Sentai |
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JMmelegrito
 Posts: 48 Location: Philippines |
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Speaking of Cool Japan Fund, I saw a report from NHK World early this week that it was "ineffective" and considers hiring celebrities and "influencers" to promote Japan.
https://www3.nhk.or.jp/nhkworld/en/news/20190729_17/ Jeezus, I don't think Korea's Hallyu wave did something like that! What's with these grandpas? 
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ninjamitsuki
 Posts: 639 Location: Anywhere (Thanks, technology) |
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Yeah, Cool Japan really doesn't understand its audience. They think that we're interested in stuff like Chibi Maruko-chan and that Dragonball is this hot new thing we've never heard of.
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Primus
 Posts: 2827 Location: Toronto |
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Sojitz wanted to get paid back. Does the Japanese government expect the same? As a Canadian, I know of government media funds that are basically free money with no return realistically expected.
Sentai's English dubs are produced at a very low cost. If English is their primary business, I don't think it's realistic to expect them to splurge on a side initiative. |
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JMmelegrito
Posts: 48 Location: Philippines |
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Also, it seems that when Japanese government imagine foreigners being immersed with Japanese culture, they want us to learn everything all at once. Not just anime, Not just J-pop music... but also the Ukiyo-e, Kabuki, sightseeing spots, etc. All at once.
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enurtsol
 Posts: 14896 |
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Japanese government is led by septuagenarians - leaving it to them to decide what's cool for other countries is unwise.
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FukuchiChiisaia
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From my perspective, Cool Japan wants to cater Western and Eastern market. That's why we got kind of Chibi Maruko-chan that is extremely popular in South East Asia and East Asia. |
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Lynx Raven Raide
 Posts: 412 Location: Central Coast, AU |
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I think those that are saying "Cool Japan" doesn't know the audience don't know the reasoning behind the investment. A lot of the other companies either are owned by major corporations (see SonyMation and WarneRoll) or have ties to Japanese companies already, but Sentai is independent and, if you count their ADV days, have had a long time in the anime localisation industry. Cool Japan probably sees this, and also sees it as another avenue of getting anime into the west, with them picking up some that others might overlook, including gems like Princess Principle and my third favourite Flip Flappers.
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