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Actual sales numbers for manga in the US?




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Genet



Joined: 05 Jun 2009
Posts: 261
Location: USA
PostPosted: Mon Apr 11, 2011 3:06 pm Reply with quote
I wonder this each time I see on ANN's front page something about the NY Times bestseller list of manga.

How many copies do most manga tend to sell? How many copies has something like Hetalia or Black Butler sold?

I know that some series don't sell a lot of copies, and end up going OOP, but just how small is that number of copies?

I heard Vertical once talked about the sales numbers for Black Jack, but I'm not finding much about it.

I'm just curious, that's all :3
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Paploo



Joined: 21 Nov 2006
Posts: 1875
PostPosted: Mon Apr 11, 2011 4:03 pm Reply with quote
Genet wrote:
I wonder this each time I see on ANN's front page something about the NY Times bestseller list of manga.

How many copies do most manga tend to sell? How many copies has something like Hetalia or Black Butler sold?

I know that some series don't sell a lot of copies, and end up going OOP, but just how small is that number of copies?

I heard Vertical once talked about the sales numbers for Black Jack, but I'm not finding much about it.

I'm just curious, that's all :3



Not sure about numbers, but Matt Blind posts sales data regularly http://www.rocketbomber.com/2011/02/13/one-more-year-one-more-mess similar to the occasional comics sales anaylsis you see on The Beat.

Best selling series get reprinted often and sell in the tens of thousands or more. DH has said that there's around 500000 copies of Berserk in print for their edition [mind you, don't quote me on that going from memory will post link later. But yeah, it SELLS well, especially in comic shops]

Mind you, poorer selling series sell in the hundreds. You occasionally see series that sell around 100 copies a vol cited by industry folk. That's why some series are heading to hiatus land, as overall sales continue to dip. The midlist titles aren't what they used to be it seems.

Look up Ed Chavez's stint on ANNCast- he cites individual volume to volume sales, indicating the drop when BJ got pirated on a major piracy site. And the increase with subsequent vols when they got it removed. Keep in mind that unlike periodical comics, manga/graphic novels get reprinted and can continue to sell for years. Some series will just get that one printing and shrink to a core audience, while others will go through multiple editions- something like CLAMP's backlist or Dragonball or Fushigi Yugi might have years upon years of sales data to sift through.

edit- here's Ed's discussion from ANNcast where he quotes Black Jack's numbers
animenewsnetwork.com/anncast/2010-04-23

FYI- what numbers are "good" vary from title to title, publisher to publisher, it seems. Also, what gets a title out of hiatusland is often good longterm sales- DH only releases more Eden when past volumes get to the point where they can release more, and TPop does something similar, waiting until it's the right moment to get another vol or two out. Despite the panic about hiatused series, they're still a minority.
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