Forum - View topicNEWS: Yu-Gi-Oh! Toy Sales Down
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Hi no Neko
 Posts: 204 Location: Austin, TX |
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It seems like they listed Yu-Gi-Oh under "games and puzzles" . . . so does that mean there weren't any noticable changes in things like action figures? Or am I reading something wrong?
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Tempest
 I Run this place.ANN Publisher  Posts: 10460 Location: Do not message me for support. |
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Reading things wrong. Yu-gi-oh! was listed under entertainment, which includes "games and puzzles." The decrease refelcts all their Yu-Gi-Oh! merchandise, which, I believe, is all Yu-Gi-Oh! merchandise released in North America (exclusing imports). -t |
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Laruto
Posts: 287 |
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I Knew this was going to happen, 60% of Companies always do bad in the 1st and 3rd Quarters I think 4th Quarter will be different since its christmas and its shopping season.
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Tenchi
 Posts: 4542 Location: Ottawa... now I'm an ex-Anglo Montrealer. |
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That's kind of "well, duh" on their financial statement; I mean, I get the general idea that the franchise peaked in North America around 2002. I know the ratings for the TV show are okay, by non-Nickelodeon standards, but aren't nearly as strong as they were a couple of years ago.
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bobobobobobobo
SPAMMER
 Posts: 54 |
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histroy is repeating itself...every new fad is like this. first it was pokemon...
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Yashouzoid
 Posts: 411 |
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Actually... Pokemon is still doing pretty good. Well, 4Kids is losing their only real franchise now, so... *counts down to their inevitable demise* |
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Abarenbo Shogun
 Posts: 1573 |
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What do you expect of a company that has not capitalized and expanded it's business from it's core holdings? They abruptly canceled Untranslated DVD's without warning and without giving a valid explanation, they didn't pull a massive marketing blitz on One Piece, only relying on a Manga (which is done by a second-party), a card game, and a Video Game, and their handling of One Piece is like the Goverment response to Hurricane Katrina. Their other properties aren't showing any better. Tokyo Mew Mew....excuse me, "Mew Mew Power" only has a Manga to rely upon, WINX Club has three books, and is a blantant rip-off of W*I*T*C*H, and Sonic X has 2 comics produced by Archie Comics. And some video games or such..... |
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Mohawk52
 Posts: 8202 Location: England, UK |
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Tenchi
Posts: 4542 Location: Ottawa... now I'm an ex-Anglo Montrealer. |
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Pokémon has the advantage of having characters who are very stuffed-toy friendly.
I suspect merchandising fad cartoons that have stuffed-toys as an important part of their overall merchandising campaign have a far more enduring popularity life-cycle than merchandising fad cartoons where the merchandise is mainly just action-figures and card games. Why? Cuteness. Cuteness sells better in the long term (the "Hello Kitty Factor" basically). Pikachu is cuddly. Those Yu-Gi-Oh creatures... not so much. |
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