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INTEREST: Kyoto Subway Creates Moe Character to Boost Ridership




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Fronzel



Joined: 11 Sep 2003
Posts: 1906
PostPosted: Thu Dec 22, 2011 11:35 pm Reply with quote
They're actually calling her "Moe"? Kind of trying too hard, isn't it?

I don't really understand advertising like this. How could something like this get 50,000 people to do anything?
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Top Gun



Joined: 28 Sep 2007
Posts: 4799
PostPosted: Thu Dec 22, 2011 11:57 pm Reply with quote
Yeah, exactly. If you don't use public transportation at the moment, I fail to see how a cute girl on the payment card is going to change that.
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TarsTarkas



Joined: 20 Dec 2007
Posts: 5936
Location: Virginia, United States
PostPosted: Fri Dec 23, 2011 12:28 am Reply with quote
It would probably only work, if the Moe character becomes popular. This isn't the first time that anime and public transportation have joined together.
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samuelp
Industry Insider


Joined: 25 Nov 2007
Posts: 2248
Location: San Antonio, USA
PostPosted: Fri Dec 23, 2011 12:32 am Reply with quote
The reason no one uses the Kyoto subway system much is cause it sucks and there aren't that many trains.

It's faster to take the bus.

Instead of horrible unmoe "moe" characters the should work on access and improving the infrastructure.

Also speaking as a tokyoite, kansai train riders are damn rude, talk loud crowd into the trains. I'm totally east Japan jaded.
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mrdarkrai



Joined: 30 Aug 2011
Posts: 22
PostPosted: Fri Dec 23, 2011 1:57 am Reply with quote
Heh, bet you'd love Chicago. Tokyo trains were pretty awesome. I miss them.

This character reminds me of American fanart or some sort of Moefication of 90's anime stylings.
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enurtsol



Joined: 01 May 2007
Posts: 14888
PostPosted: Fri Dec 23, 2011 2:28 am Reply with quote
It's like Westerners attaching the label "manga" on anything just to try to sell it to the gullibles.

Now, Japanese are attaching moe to anything just to try to sell it to the gullibles. Laughing
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Juhachi



Joined: 08 Apr 2006
Posts: 228
PostPosted: Fri Dec 23, 2011 6:17 am Reply with quote
When I read the article title, I thought I was gonna see a picture of a moe girl. I is disappoint.
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Brutannica



Joined: 18 Mar 2007
Posts: 257
PostPosted: Fri Dec 23, 2011 8:00 am Reply with quote
This is soooooo Japan...
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Sacto0562



Joined: 12 Jun 2010
Posts: 288
PostPosted: Fri Dec 23, 2011 1:07 pm Reply with quote
Moe? I don't think so! The character from that graphic is just a tad too old-looking to be considered moe.

Now THIS definitely fits the definition of moe:

http://29.media.tumblr.com/tumblr_lwj9lcvq5k1qjna1yo1_500.jpg

Note the main characters from the upcoming Smile Precure! season of the long-running Pretty Cure franchise looks like around 12 years old and definitely "cute as a button." Wink
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504NOSON2
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Joined: 28 Jul 2008
Posts: 647
Location: Body:Santa Barbara, CA ~ Heart:New Orleans, LA
PostPosted: Fri Dec 23, 2011 7:55 pm Reply with quote
samuelp wrote:
The reason no one uses the Kyoto subway system much is cause it sucks and there aren't that many trains.

It's faster to take the bus.

Instead of horrible unmoe "moe" characters the should work on access and improving the infrastructure.

Also speaking as a tokyoite, kansai train riders are damn rude, talk loud crowd into the trains. I'm totally east Japan jaded.


So, are the buses in Japan, in general, faster than the trains? (I mean, as far as how frequently they run.)

I'd imagine that ground level transportation is also more convenient(due to quick stops, turns, bus transfers etc.)
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maaya



Joined: 14 Oct 2007
Posts: 976
PostPosted: Fri Dec 23, 2011 10:25 pm Reply with quote
Fronzel wrote:
They're actually calling her "Moe"? Kind of trying too hard, isn't it?


It is not much more obvious than all the other "telling names" so common in anime / manga and lots of Japanese media. Only most of the time the foreign audience never understands the "telling", so "Moe" might seem more straightforward. It is a normal modern first name though.

samuelp wrote:
It's faster to take the bus.


Depends where you're going. Bus gets stuck in traffic jams, subway doesn't. Anyway, Kyoto subway and bus are the same company and as you can see on the card shown in the article, this character is for both.
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