Crunchyroll and Tai Seng Announce Launch of Mytv.Taiseng

Over 80 live-action titles now available via joint project from leaders in Asian entertainment

SAN FRANCISCO, Calif., September 1, 2010 - Crunchyroll, Inc., and Tai Seng Entertainment announced today the launch of MYTV.TAISENG, a joint development partnership between the companies featuring premium content from Hong Kong and mainland China. Access to the MYTV.TAISENG website is available in English, Mandarin and Cantonese at http://mytv.taiseng.com/.

Fans will be able to watch the latest shows direct from Hong Kong including TVB drama, variety, food / travel, in addition to popular Tai Seng drama and movies from Hong Kong, Taiwan and mainland China – all viewed from the convenience of your personal computer – anytime, anywhere!

Shows are now available for streaming on the My-TV website, with iPhone / iPad applications to be made available soon. Subscribers can sign up for a limited time introductory monthly price of $7.99 for unlimited access to all content in high quality streaming without ads.

“Crunchyroll has successfully built an online business monetizing their professional content through the freemium model and we are excited about this partnership,” said Tai Seng President Bernard Soo. “By utilizing Crunchyroll's proven in-house technology and B2C expertise alongside Tai Seng's extensive library of films and TV series, our goal is to make MYTV.TAISENG the most-comprehensive and appealing subscription service in the market today for Hong Kong and mainland China media.”

“Tai Seng is the clear leader in the United States when it comes to the licensing, distribution and marketing of premium live-action entertainment from across Asia,” said Crunchyroll CEO Kun Gao. “It made absolute sense for Crunchyroll, an entertainment-driven consumer-facing technology company, to partner with Tai Seng, the leader in its field, and we look forward to the success this partnership will bring.”

MYTV.TAISENG is available in the United States and its territories and possessions. Additional and exciting new drama, variety and action movies and series will be added to My-TV on a regular basis as part of this new partnership.

About Crunchyroll, Inc.
Crunchyroll is a leading global video network and developer of social media applications for Japanese anime and Asian media. Through applications like Crunchyroll for iPad and Naruto Shippūden Official, set top boxes, affiliate websites and its own site, Crunchyroll delivers officially-licensed content from leading Asian media producers directly to consumers. For more information visit www.crunchyroll.com.

About Tai Seng Entertainment
TAI SENG is the leading content provider and distributor of Asian motion pictures and television series in the United States. As the exclusive U.S. distributor of TVB and the copyright holder of over 100,000 hours of films and TV series from Hong Kong, Taiwan and mainland China, Tai Seng's content can be found on DirecTV, IPTV, and retail and online giants such as Walmart, Best Buy, Amazon, Netflix and iTunes. For more information visit www.taiseng.com.