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Forum - View topicNEWS: Anime Fringe February Issue
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Atamaii.com
 Posts: 30 Location: Omaha, Nebraska |
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The topic of paying reporters to write articles is a current issue in the news of the US administration. It brings to mind the question of how much Anime reporting is paid placement as well.
Should journals post notices when their articles were paid for? And how could something like that be regulated anyway? Not that I necesarily think that applies to Anime Fringe. |
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jmays
ANN Associate Editor
 Posts: 1390 Location: St. Louis, MO |
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Paid placement is called advertising, not reporting or reviewing, and most magazines hold firmly to that definition. Things get a bit fuzzier when people write about topics they have a vested interest in (like a rep writing an article on one of his company's shows). But I see no problem with it as long as there is a disclaimer or the writer's affiliation is otherwise noted.
Trust is the regulation. You earn it over time, and you prove it by leveling with readers and treating news and reviews as conversations, like ANN does. That includes posting corrections when you're wrong. No trust, no readers, at least in the long term. Anyway, this is worth discussing, but it doesn't have much to do with Anime Fringe, so I've moved and renamed the topic. |
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Emerje
 Posts: 7406 Location: Maine |
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Paid-placement ads nowadays do often offer a disclaimer in the form of the words "Advertisement" printed across the top of the article. I've seen this in both magazines and newspapers where what looks like an actual article is actually written by outside groups. Most commonly I find them selling health care products or advertising car features. I know the local paper does a special section once a week that I believe is called "Auto Navigator" (or something along those lines) which is basicly a series of car articles written and compilled by the automotive industry. The catch is that it isn't an insert, but rather it's printed by the paper to look like a section of the paper, it even gets front page credit and uses the same paper headings, only difference is that it has "Article written about 3 times across every page. I would like to think that other publications follow this example, I know major news mags like NewsWeek and Time do, I believe the both have spots for them in the back.
Emerje |
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Yoshball
 Posts: 99 Location: Portland, OR |
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I know the NY Times goes out of its way in stories about pharmaceutical companies to make sure that all the doctors mentioned in the piece are clearly deliniated as those who work or advise the drug companies versus those who do not. I think this is helpful in determining the amount of weight I should give to that person's opinion. The same should be true for any story or review for businesses, including anime.
I usually like to get my reviews about anime series from here and people on forums, because I'm sure they are independent and with enough reviews, how good the series really is the average. |
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Tempest
 I Run this place.ANN Publisher  Posts: 10456 Location: Do not message me for support. |
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That's a good question, one would hope not much. But what about editors that go out of their way to write good contetn about their sponsors. How much worse is that than paid articles?
Notices should always be posted, but I'm not sure how it could be regulated. Did the advertiser pay x for advertising and y for paid placement, or did they pay x+y for advertising, with the article in question just being a coincidense. It would be very hard to prove malpractice. -t |
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Atamaii.com
Posts: 30 Location: Omaha, Nebraska |
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Thanks for your comments. Lets just say that we know there are web sites (not this one), and magazines where significant content, product reviews etc, is paid placement.
But what was really on my mind--after seeing yet another article about Fullmetal Alchemist--It just reminded me how depressed I am about the numbers on that show. Sure, It's a quality product and all (although I find some things offensive), but I end up feeling like it was all hype. It's looking like this year's "Saint Seiya". Perhaps I need Anime grief counceling? |
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jmays
ANN Associate Editor
Posts: 1390 Location: St. Louis, MO |
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I think a better comparison might be Gundam Seed.
Toonami's Sean Akins:
You'd never guess with the way that show has been covered to death. |
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Emerje
Posts: 7406 Location: Maine |
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Hmm? Which numbers are these? Sales numbers? The only numbers I've seen are the Adult Swim viewers numbers which seem to be quite high for Fullmetal Alchemist. Emerje |
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Atamaii.com
Posts: 30 Location: Omaha, Nebraska |
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Well, I don't have access to tv ratings, but I do follow Internet search. While surfers are looking for Full Metal Alchemist online, its about as popular as Gundam Seed, and only 1/2 as popular as Naruto, which doesn't even have a b'cast. Once the initial viewer pop wears off, I am afraid this one is heading South.
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Emerje
Posts: 7406 Location: Maine |
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Oh, I wouldn't worry too much about that. Half as popular as Naruto is about the same as being above average. Everything is half as popular as Naruto right now despite not having a large American license (other than the manga). It's the 'in' show right now. If anything the high search numbers probably come from people trying to find out more about a show and series that they don't have access to, most likely trying to find episode torrents and downloads.
Here's an idea of how the first month ratings have been for FMA. That was November, going into its 4th month FMA has mainted in the relm of 400,000+ viewers and has consistantly been the number one anime on Adult Swim since its debut. So far the show hasn't gone bust and with the manga coming out soon things could be on the rise. Emerje |
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deathbringer
Posts: 276 |
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I don't know if this applies but I remember when people were talking about how people were being paid by whatever company got the Cowboy Bebop movie to go online and hype it. It was the stupidest thing I'd ever heard. It's like, "Do you know what you've got? Do you know how constantly annoyed I am by people that really like the show that are talking about it nonstop? CB doesn't need any help." They should have put some money into pimping Metropolis, I would have gladly advertised that movie for free. Don't hear a lot about that movie too much, hopefully it'll pick up some fans when (if) AS decides to air it.
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