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NEWS: Hasbro to Lay Off 15% of Workforce in 2023




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kuma991



Joined: 20 Jan 2021
Posts: 105
PostPosted: Sun Jan 29, 2023 3:30 am Reply with quote
More like Hasn'tbro, huh...
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smurky turkey



Joined: 30 Jan 2022
Posts: 2605
PostPosted: Sun Jan 29, 2023 4:31 am Reply with quote
Considering how they have treated Magic the Gathering in recent times (plus the whole D&D thing), I am not surprised.
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Thespacemaster



Joined: 03 Mar 2012
Posts: 1162
PostPosted: Sun Jan 29, 2023 5:06 am Reply with quote
Another day , another lay off from a major brand. I am expecting a lot more from the industry in general.

Everything is finally collapsing.
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Dardre



Joined: 16 Mar 2006
Posts: 166
PostPosted: Sun Jan 29, 2023 6:23 am Reply with quote
I'm not surprised. They lost the Disney Princess line, as well as "Frozen", to Mattel at the beginning of last year and it's been a downward spiral ever since. Their desperate attempt to more heavily monetize D&D just shows how desperate they are, and the financial backlash to their D&D Beyond subscription has probably put them over a barrel at this point.

There will likely be even more layoffs in the coming months, and possibly the selling of subsidiary companies.
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Beatdigga



Joined: 26 Oct 2003
Posts: 4589
Location: New York
PostPosted: Sun Jan 29, 2023 7:05 am Reply with quote
Poor sales of flagship products, losing major licenses, attempts to monetize remaining products facing incredibly fierce backlash, over budget films that need to really do well following delays, and a massive loss on a multimedia division that was sold off save their existing licenses.

It’s been rough, to put it mildly.
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enurtsol



Joined: 01 May 2007
Posts: 14886
PostPosted: Sun Jan 29, 2023 7:43 am Reply with quote
Also, many businesses over-hired during the pandemic to meet the needs of remote work and online services
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MFrontier



Joined: 13 Apr 2014
Posts: 13566
PostPosted: Sun Jan 29, 2023 10:06 am Reply with quote
Well, that sucks.
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JustMonika



Joined: 17 Jan 2022
Posts: 1141
PostPosted: Sun Jan 29, 2023 12:08 pm Reply with quote
smurky turkey wrote:
Considering how they have treated Magic the Gathering in recent times (plus the whole D&D thing), I am not surprised.


You mean like the 30th anniversary set? Lol
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Emerje



Joined: 10 Aug 2002
Posts: 7398
Location: Maine
PostPosted: Sun Jan 29, 2023 5:16 pm Reply with quote
Dardre wrote:
There will likely be even more layoffs in the coming months, and possibly the selling of subsidiary companies.

The only Subsidiary companies I see them selling is from the entertainment side and they're already selling the parts of eOne they aren't using, just keeping the essential parts they need to produce TV shows and movies. They've already made it clear they plan on getting out of Discovery Family which they have a 40% stake in. Outside of that Wizards and Saban aren't going anywhere, neither are their toy properties and subsidiaries (though they really don't need Funskool, it'd probably be too hard to get out of at this point). So that just leaves staff.

Emerje
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Los Nido



Joined: 26 Jun 2022
Posts: 132
PostPosted: Mon Jan 30, 2023 12:44 pm Reply with quote
My experience with Hasbro is mostly just a few Transformers figures these days. I'm not sure how much of the dumpster fire Magic the Gathering and D&D is on them versus Wizards of the Coast or how that management works. I will say I've not been too thrilled with the handling of Transformers lately, though.
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Meexa



Joined: 13 Mar 2016
Posts: 212
PostPosted: Tue Jan 31, 2023 10:48 pm Reply with quote
Thespacemaster wrote:
Another day , another lay off from a major brand. I am expecting a lot more from the industry in general.

Everything is finally collapsing.


Yeah, it is just all slowly burning. I'm actually hopeful though. I think this is all we will be getting with inflation.

Honestly, sometimes I wish I had the cash or was owner of some big company. Could put some of these old executives to shame. Hasbro has just made some silly mistakes.
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Greed1914



Joined: 28 Oct 2007
Posts: 4609
PostPosted: Thu Feb 02, 2023 11:06 am Reply with quote
Dardre wrote:
I'm not surprised. They lost the Disney Princess line, as well as "Frozen", to Mattel at the beginning of last year and it's been a downward spiral ever since. Their desperate attempt to more heavily monetize D&D just shows how desperate they are, and the financial backlash to their D&D Beyond subscription has probably put them over a barrel at this point.

There will likely be even more layoffs in the coming months, and possibly the selling of subsidiary companies.


Yeah, that stuff with D&D came off as a desperation move. Companies hope that they can squeeze existing customers for a bit more, but they risk that those customers will leave and not pay anything. This time, Hasbro guessed wrong.
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