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Forum - View topicINTEREST: Netflix Explains Its Success Formula For Promoting Anime, Asian Titles
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CastMember1991
 Posts: 866 |
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Hopefully there's more information on this project, I haven't heard anything about it ever since it got removed from the 2020 release schedule. Let's hope Netflix picks it up just in time for the Winter Olympics in Beijing. It better not have been scrapped due to all the anti-Chinese xenophobia brought on by Trump and the GQP.
http://kukuriraige.com |
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09jcg
Posts: 536 |
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This is a really interesting, good article. I think the "choosing titles" aspect has been a succes for them. The live action stuff theyve promoted as been pretty good. On the anime side, they clearly know what theyre doing since Komi, Evangelion, and Blue Period all should have been big wins for them. There collection of KyoAni stuff is also top notch, from Clannad, K-on and Violet Evergarden. The issue is they still cant get out of their way with the weekly releases stuff. The 2 week delay for Blue Period and Komi would be understandable if the dubbs were there or if they went all out with the subtitles for Komi-san but that isn't the case. As it stands they've jsut pissed off the fanbase; especially in regards to Komi-san since there is a superior alternative out there that comes out not much slower than the Netflix subs.
I hope they figure out what they need to do on the subs front at least, since there comptetitors have already worked that part out |
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Piglet the Grate
 Posts: 767 Location: North America |
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Correction: The Komi Can’t Communicate English language fan sub has been coming out 2½ weeks prior to the Netflix sub. |
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LinkTSwordmaster
 Posts: 548 Location: PA / USA |
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I'm raising an eyebrow at this a bit, since I'd heard the creator of Squid Game basically had to push for control of the series' name to remain Squid Game when Netflix wanted something different and less-specific to Korean culture.
They added Hwang Dong-hyuk's older stuff for US streaming two months after the show's launch, and it looks less like they're supporting his older work than they are desperately scrambling to cash in on his name and success. I'm not intimately familiar with the situation outside of liking the show, but I'm not 100% sure I'm buying what Netflix is attempting to sell here. It's not that I have an issue with the article, it's that the whole thing sounds like Netflix is trying to take a PR victory lap after the success of Squid Game and misrepresent past missteps. When I think of anime on Netflix? Neo Yokio. No one is rushing out to watch that. They held Kakegurui hostage well past its release in Japan. Evangelion on Netflix got some changes when it aired there if I'm remembering right? The Death Note movie was a HELL of a stinker. All the newer Evangelion stuff is on Amazon. Even the Kenshin movies as much acclaim as the newer stuff got when it hit Netflix - if you wanna watch them in order, you have to go to Amazon.... Anyone heard of or seen the live action Erased on Netflix? It's like YEARS old at this point, ridiculously superior to the manga and anime..... and got like absolutely NO promotion back in the day. I'd go so far as to say it's possibly one of THE greatest live-action adaptations ever made. It feels more like Netflix is holding this stuff all hostage and trickling it out to wring it for cash. BUT! Hopefully Squid Game marks a turning point. The fact that they did bring over the creator's other films and are specifically promoting him by name, that's good. They just put out an Xmas movie with an Asian actor as the male lead, Lovehard. If this marks a turning point for Asian media on ALL platforms, I'm all for it even if the origin point is these media companies trying to cash in on Squid Game - more exposure is more exposure. Get out there and watch the live action Erased tv series and the Love O2O film if you haven't already, they're some top-shelf titles that need more love. |
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Changeman
Posts: 220 |
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It's simple.
Netflix has a strong name. Everything that is transmitted by them is believed by a large part of the public that was produced by them. It's different from Crunchyroll or Funimation that make it clear what they helped produce or just licensed. If you make others think you are special, then you will be seen as something special and receive special treatment. |
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xxmsxx
 Posts: 601 |
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Really speaks to the brand of Netflix, if an anime is on there, it really gets a chance to be watched continuously, even if it is A Whisker Away, which I did not personally enjoy but I can see why others like it. |
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SilverTalon01
Posts: 2417 |
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I'll give Netflix their recommendations. It works way better than Funi/Crunchy's. Also, their app not being a piece of junk like both Funi and Crunchy is a big plus. I can't think of any/many anime series Netflix has been responsible for that I really enjoyed though.
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crazieanimefan1
 Posts: 413 Location: Auburn, AL |
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They got The Untamed and Heaven Official's Blessing off China...and they're pretty big hits these days.
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MagicPolly
 Posts: 1625 |
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Sometimes I find this as a double edged sword, it's really difficult to get more casual watchers like my sister to watch anything that isn't on Netflix. For example, she won't bother watching the second season for Cells at Work, which she loved, because it's not on Netflix (yet? not sure it's coming) |
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xxmsxx
Posts: 601 |
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I think this is the platform's strategy. They want to be loyal to the platform, not to the content itself. This is why I had a problem with streaming services from day 1. This is coupled with the fact they kept on strong-arming their audience into the pre-existing binge watching model by locking shows behind bars despite them clearly knowing that the anime community's vitality thrives on simulcast. So, yes, I agree with others that I would recommend people to watch anime on Netflix over CR/Funi, especially if they are a casual watcher, but it doesn't necessarily mean I like it or think it doesn't have malpractices. |
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Beatdigga
 Posts: 4607 Location: New York |
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The advantage and disadvantage of the shows being on a more “general” platform (one that has a bevy of genres rather than being genre or medium specific) is that the overlap between shows is much greater for people that wouldn’t actively seek out these shows. Baki and Record of Ragnarok probably got recommended to a lot of people that watched Cobra Kai, people who weren’t interested in anime but wanted to see the Karate Kid show and eagerly took to something similar. Lost in Space to Eden’s Zero, the aforementioned Squid Game to Alice in Borderland (although I confess I was the reverse, I watched Squid because I liked Alice and figured that their international dramas were usually pretty good), and other similar connections through random data algorithms expose people to television that your average person simply would not seek out on their own since they lack the inclination. It’s probably why JoJo’s Bizarre Adventure did terribly on Toonami but became a huge hit for Netflix, to use another example.
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iamthevastuniverse
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a somewhat interesting read.
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DerekL1963
 Subscriber Posts: 1122 Location: Puget Sound |
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The anime community is not Netflix's primary audience. Eventually the anime community will grasp this. |
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Mr. sickVisionz
 Posts: 2175 |
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The biggest thing imo is that they don't act like nobody could ever like this stuff who isn't already a fan. You don't even have the option for cross over success if you won't promote content to the audience you'd like to cross over into.
It doesn't make any sense to me that part of their profit strategy is to pay money to license shows and then not broadcast them. I don't think they wring more cash out of a license by not showing it. I just really doubt that's the plan. |
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strawberry-kun
Posts: 312 |
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It’s possible to acknowledge that but still think it’s stupid. Besides, Netflix does simulcast in other regions. There’s no reason it can’t be done other than stubbornness. Consumers have a right to complain when they have issues with a service. While I’m complaining Netflix needs to do a better job with their subtitles. I don’t watch much anime on there, but it’s a shame Komi-san wasn’t treated better. I picked up Violet Evergarden on Blu Ray as well and was shocked by how bad the subtitles were. |
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