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Forum - View topicNEWS: Anime Network Sees Advertising Tick Up
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Yoda117
Posts: 406 |
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Okay, I am confused.
Is this information taking into account the recent increase in Comcast's advertising fees? Just asking as it would skew the results a tad. Next, are we talking about the same anime network that, in recent months, scaled back it's staff and infrastructure in what many in the cable industry think might be the last throws before Comcast pulls the plug? If so then this story becomes quite a bit different and tells me that while there is sponsor interest, that Comcast does not identify the network as having much potential, and as we've seen before, Comcast has a bad habit of quickly sucking the resources away from anything they do not see as having potential, regardless of the support it may have (a la Tech TV, which has had very disappointing ratings in it's G4 incarnation... and has been threatened with termination several times) If not, and I am mistaken, then it's good news as advertisers are finally getting the message that anime is a supportable, sustainable, and lucrative market in which to advertise. I hope for the latter, and not the former. |
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SoulSlayer
 Posts: 14 Location: Tokyo/Kansas |
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As far as Comcast's ability in seeing potential in any form of Anime based/ exclusive channel it seems that they have only one foot in the boat. It almost as if they are holding it back so it doesn't grow too big just in case they want to start up there own channel. In order to avoid any competion if and when they are ever able to bring something like Animax to the States, so if this does happen they can cut Anime Network loose with few problems.
The problem now is that people are starting to look up and take notice as anime is now catching on with anime based movies coming out within the next 2 years. The fan base is growing and Comcast etc. doesn't have much time left to act and either get their responce to anime networks growth or just cut it and take as much time as they need to finalize their own channel. |
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AutoGyro
Posts: 96 |
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I saw a commercial for Nacho Libre before an episode of Full Metal Panic, so I guess that means the studio is buying the ad spot for it...
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DarkCntry
 Posts: 61 |
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Comcast has no control over The Anime Network, what you're probably thinking of is Anime Selects on Demand, which is 'controlled' by Comcast.
TAN is ADV's little baby that is not tied to any cable company..the reason for the scale backs is basically the same reason why ADV itself scaled back productions and staff. The problem is the increasing costs from places like Comcast to 'support' On Demand content and trying to float a linear broadcast with as many viewers as possible. This is why there are more shows cropping up under TAN's SVOD service on Comcast than their free VOD service. |
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AstroNerdBoy
 Posts: 413 Location: Denver, CO |
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The big studios LOVE pay-per-view stuff, especially if you have no way to retain the content you've legally downloaded. That's why they really, really hoped that the DVD market would go "DVD enchanced with DIVX" as that was a pure, pay-per-view system. As such, their sponsorship doesn't surprise me.
Well, I'm a DirecTV person, so really this news doesn't do anything for me either way. |
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SoulSlayer
Posts: 14 Location: Tokyo/Kansas |
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Its just annyoing that Comcast/Time Warner and Sony don't hurry it up and finalize the deal for Animax and get it over here already. I mean come on they have a Animax Latino but nothing for the states. Its sad
By the way which costs more to have On Demand content or a linear broadcast? Question 2 which is more likly: Animax getting here or Anime Network becoming a linear broadcast only and supported by the main cable companies? |
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DarkCntry
Posts: 61 |
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TAN will always offer the S/VOD side of things.
As for the prices, linear broadcast costs generally are higher than that of On Demand, but in the future it all depends on how the providers take them. Linear probably does have an increased cost, albeit it's probably slight, but things are being made up with SVOD feeds for the on demand side of things. As for Animax, it's dependant on how the viewers take it. Comcast knew they screwed up when they dissolved Tech TV and as such they have tried rectifying it, albeit poorly. As for TAN's linear-only idea, that would've been a possibility if the satellite networks didn't start picking up the SVOD offerings, so now TAN is going to still rely mostly on S/VOD and push the linear offering to those they are pretty sure can get it. Comcast has been blowing smoke left and right about a linear grab of TAN, so it's something that we'll all have to wait and see, I just wouldn't hold my breath. |
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Yoda117
Posts: 406 |
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That explains it to me then... I thought that they had a stronger control over the infrastructure of TAN
But hey, at least I got the part right about their increasing prices 
Oddly though, I haven't seen heard of any of that extra money coming back to the actors they owe residuals to... heh |
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SoulSlayer
Posts: 14 Location: Tokyo/Kansas |
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Gotta love the bureaucracy of cable programming.
DarkCntry thanks for clarifying the facts for us. I don't think I'll hold my breath but I may take up a fast-food strike or something. |
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tidusora
Posts: 65 |
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I like the fact that TAN is actually bumping up. TAN is slowly progressing unlike Funimation.
Just look at the bright side, if TAN doesn't work out, then, you can just watch Funimation Channel, which will premiere June 18 as a block on two channels. One owned by Navarre, I think, and the other a local LA Channel 18 
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Fallen Embers
 Posts: 76 Location: CA |
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They need some freaking content at least here. There are no archives, just sporatic occasional episodes. -_-
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Yoda117
Posts: 406 |
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You also forget about the satellite service they are booked for as part of the service and I believe negotiations with direct TV and Comcast also... TAN has several years head start, which is a definate advantage, but from what I've seen, Navarre is going about this smartly in their promotion. Check back with me in a year and I'll give you a better opinion |
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Spastic Minnow
 Bargain HunterExempt from Grammar Rules  Posts: 4634 Location: Gainesville, FL |
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Unfortunately with their newest promo (for the Aeon Flux DVD release) they've moved into the realm of the annoying animated bug in the corner. It only shows up once and not for long, but I worry that it's just a sign of bugs to come.
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LG
Posts: 19 |
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Great news to hear ADV's The Anime Network progressing as I'm a fan of its VOD offerings.
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emory
Posts: 615 |
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It's not easy to get channels on the air these days. The carrying fees are high enough, and Dish Network and DirecTV are pretty strapped for bandwidth. |
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