View previous topic :: View next topic |
Author |
Message |
|
ruro niko
Joined: 18 Jul 2007
Posts: 109
Location: Tennessee
|
Posted: Mon Jan 21, 2008 1:48 pm
|
|
|
I like to hear the shift away from single volume releases and Japanese companies becoming a bit more cooperative with the American companies in allowing straight box set releases and digital downloads. I hope he's right in that DVDs are staying for a while. While I think a shift towards more digital products are necessary, I still like getting those hard copies.
|
Back to top |
|
|
matthewlow
Joined: 04 Feb 2004
Posts: 147
Location: San Ramon, California
|
Posted: Mon Jan 21, 2008 1:53 pm
|
|
|
Gen seems to know what he's talking about. I'm glad to see someone high up to know the state of the industry.
Here's to hope Case Closed gets the season box release and picks up sales.
The remastered DBZ movies sounds interesting. I have the specials preordered, but the movies I didn't hear about. Looking forward to picking that up as well.
|
Back to top |
|
|
quartears
Joined: 27 May 2007
Posts: 46
|
Posted: Mon Jan 21, 2008 1:57 pm
|
|
|
talking about it again. it'll never end!
|
Back to top |
|
|
Porcupine
Joined: 21 Jul 2004
Posts: 1033
|
Posted: Mon Jan 21, 2008 2:47 pm
|
|
|
Yeah, it's great to see that Gen Fukunaga and Funimation apparently are well-aware of the state of the industry and seem to be willing to make bold moves to repair it.
I thought it very interesting that he favors making anime CHEAPER still in America, despite the already huge price differences between anime in America vs Japan. In addition he also stated that boxset-only releases are probably the way of the future. Which is in line with being cheaper. This is great news for anime enthusiasts in America I think.
I weakly agree with this idea (from an industry standpoint), although there are some major arguments against it.
He also stated that anime may need to move away from DVD sales as the primary source of income. This is something I've been saying for quite some time. Personally I think broadcast television is the necessary solution, not paid Internet downloads, but if resources are available to achieve both then that's fine.
But here is the scariest thing about this article, by far. Some readers may not have read to the end or missed it because it was small, but Gen Fukunaga hinted that ADVision is in big financial trouble. This especially concerns me because I had heard the exact same thing half a year ago from an employee at Suncoast. Instead, Geneon was the first company to fall. After that, I figured that the Suncoast employee didn't know what he was talking about. But now it seems that he did, so I'm doubly worried. If ADVision goes bankrupt too that will be catastrophe for the anime industry in the USA.
|
Back to top |
|
|
kokuryu
Joined: 07 Apr 2007
Posts: 915
|
Posted: Mon Jan 21, 2008 3:08 pm
|
|
|
Wow this is the first interview I have seen from someone who actually knows everything on all sides of the industry correctly. I think they will lose more than they gain though if they dont go the route of making zero-day anime available and rather instead try to go after the fansubbers and remove that side of the equation alone.
|
Back to top |
|
|
GATSU
Joined: 03 Jan 2002
Posts: 15585
|
Posted: Mon Jan 21, 2008 3:17 pm
|
|
|
Quote: | Why do you think that is?
Females watch anime, but when it comes to collecting a DVD, males are the ones who are reaching into their wallets. That's the pattern we're seeing.
Is that true in other categories, in other television shows or movies? Are males more buyers than females, or is that specific to anime?
I think the general belief in Hollywood is that it's not specific to anime.
Is that why Transformers, a young adult male title, was #1 last year?
It depends on what genre it is, because family titles are different. Females buy family titles because they're buying to share with their family and their kids. That's a little different buy than buying a female-oriented movie just for themselves. That's where it breaks down. |
It seems like the the priority should be for marketers try to get more women to buy particular anime titles geared towards them, not just sell them to fanboys who might like them, because the latter group is clearly not enough to sustain that genre...
|
Back to top |
|
|
ruro niko
Joined: 18 Jul 2007
Posts: 109
Location: Tennessee
|
Posted: Mon Jan 21, 2008 3:27 pm
|
|
|
Porcupine wrote: | But here is the scariest thing about this article, by far. Some readers may not have read to the end or missed it because it was small, but Gen Fukunaga hinted that ADVision is in big financial trouble. This especially concerns me because I had heard the exact same thing half a year ago from an employee at Suncoast. Instead, Geneon was the first company to fall. After that, I figured that the Suncoast employee didn't know what he was talking about. But now it seems that he did, so I'm doubly worried. If ADVision goes bankrupt too that will be catastrophe for the anime industry in the USA. |
I read that far, and with ADV ending the 24/7 Anime Network, Anime Advocates and Newtype, it does seem that way. It's very troubling too since ADV is such a big part of the US anime fandom that it going down hill would be a major blow to the fandom, one that it might not recover from.
|
Back to top |
|
|
GATSU
Joined: 03 Jan 2002
Posts: 15585
|
Posted: Mon Jan 21, 2008 3:41 pm
|
|
|
I dunno. ADV's been around a lot longer than FUNimation. Just because they're cutting back doesn't mean they're hurting yet. If Geneon had made similar cutbacks sooner, I'd imagine they'd still be in the business. Plus, they still got the potential to co-produce a successful Eva movie. I can't say the same about FUNi and DBZ.
|
Back to top |
|
|
Porcupine
Joined: 21 Jul 2004
Posts: 1033
|
Posted: Mon Jan 21, 2008 3:51 pm
|
|
|
koku, I don't think that Gen Fukunaga wrote that he wants to "go after" fansubbers full-force or anything. He only stated that he thought that actively considering and doing something about the fansub-piracy issue was necessary. That doesn't necessarily translate to what you are probably thinking of.
If anything, one thing Gen said which I totally agree with, is that despite taking an active view towards fansubs, it is better if the anime industry can lie low and let Hollywood hopefully deal with the piracy issue for them. Since the piracy issue plagues them as well (arguably to a far lesser extent, though) and they have more power to stop things. I don't think that will work though but if it does that would be awesome.
GATSU, I could be wrong on this since I'm not Gen, but I think his attitude is that marketing towards women is somewhat futile. He thinks that males are the ones who buy DVDs despite anyone's best efforts to reverse that trend. He said that it's not specific to anime, it applies to all videos, Hollywood movies, etc. He even said that lots of females already watch, it's just that they do not buy. Marketing will not help a problem like that. Marketing only gets people to watch. Marketing does nothing to prevent piracy.
Again though, I'm not Gen Fukunaga. That is just my interpretation of what he said.
GATSU, ADV isn't just cutting back. The fact that they are cutting back is indicated by the evidence that ruro niko just said. But what Gen Fukunaga just said, and what I heard from a Suncoast employee half a year ago, is that ADV is hurting financially, a great deal. It's true that ADV has been around since the beginning but I think (I could be wrong) US Manga is just as old as them and they went into total hibernation in the past as well (they are currently coming back though). Pioneer/Geneon was also a reasonably old anime company.
|
Back to top |
|
|
Serge
Joined: 29 Mar 2005
Posts: 162
|
Posted: Mon Jan 21, 2008 4:09 pm
|
|
|
I liked the interview, it was short and sweet, and it had stuff which I really liked to hear, especially shortening times with R2 and R1 Releases, and boxsets instead of single releases, because I've noticed that FUNimation boxsets are much much cheaper than buying seperately. (Baki the Grappler for example).
|
Back to top |
|
|
jel123
Joined: 28 Nov 2005
Posts: 108
|
Posted: Mon Jan 21, 2008 4:46 pm
|
|
|
I agree that this is someone that appears to "get it" when it comes to anime distribution today.
That said I disagree with some of his statements;
On the question of expanding download-to-own:
Quote: |
"...The only thing slowing us down is that it's not that easy to just convert it digital. You have to have equipment and people to convert it to digital, and that takes resources on top of everything else they're doing..." |
Unless I'm wrong; Everything is already in digital form and it's just a question of formatting it for download. The formatting and posting of content to a download site could be easily automated.
And on the future of the DVD format (vs. download):
Quote: |
"...Second, if you want to see both the Japanese and English versions, you're going to buy it twice in download?..." |
Not sure what he means by this; how often are the two versions different? If it's just different audio/subtitle tracks a single download should be able to contain everything.
Overall the interview has some good info.
|
Back to top |
|
|
Maidenoftheredhand
Joined: 21 Jun 2007
Posts: 2634
|
Posted: Mon Jan 21, 2008 5:37 pm
|
|
|
That was a very nice interview. I liked that unlike some other industry reps Gen Fukunaga didn't try to blame the fans. Instead he focused on what Funimation is doing to solve the issues. I like the sound of more box sets.
Although I am definitely worried about what he said about ADV. After what happened with Geneon, it would be horrible to lose another anime distributor. And ADV is one of my favorite companies.
Although I disagree that women don't buy DVDs. Maybe women don't buy DVDs because they are never marketed too. The best selling series usually get mainstream TV exposure, which female orientated series never get.
|
Back to top |
|
|
Dargonxtc
Joined: 13 Apr 2006
Posts: 4463
Location: Nc5xd7+ スターダストの海洋
|
Posted: Mon Jan 21, 2008 5:45 pm
|
|
|
Good things I heard:
- Anime will be getting cheaper. Whether I agree with it or not, I think it is always a good thing from a buyers viewpoint.
- At least for FUNi, not dubbing a title seems to be a last resort.
- More Japanese Live action. To me, both anime fans and non-anime fans will be buying this, providing a much needed source of income.
- Japanese companies seem to be getting it, not charging huge up-front fees, and getting all of their return on royalities alone. Basically sharing the risk of ther own product. Very good to hear.
- Recognition of real ways to stop fansubs of interested anime. As in, it sounds like he at least understands.
Bad things I heard:
- There still is no real solution between the time difference of Japan and US. As he pointed out, not everthing is a hit the US like it might be in Japan. Day after releases seem to put a huge risk back upon the shoulders of the R1 companies, and not everything can be picked up.
- Although digital distribution has a lot of promise, there are major hurdles that both the companies and the fanbase must over come in order to have the same sort of product that you would get for a DVD.
- Regardless of that fact DVD sales will still be slowing, they will be banking a lot on the whether or not people will be actually buying these cheaper box sets. Which seems like the only feasible hope for an increase.
- Hinted ADV may be in trouble. Was he doing a little competitive joking? Who knows.
jel123 wrote: | If it's just different audio/subtitle tracks a single download should be able to contain everything. |
Remember, these files are not going to be in .ogm or .mks format. This is for obvious reasons. If they make there own format, it will be labeled as proprietary and boycotted.
|
Back to top |
|
|
kokuryu
Joined: 07 Apr 2007
Posts: 915
|
Posted: Mon Jan 21, 2008 6:11 pm
|
|
|
Hollywood has begun to take steps to end all DRM in their downloadable movies. I dont think many people realize this yet, but essentially a few movie studios have already gotten the message that DRM is a bad thing when it comes to digital downloads. So when people purchase items they are removing the DRM, and only keeping DRM for digital rentals. However Japanese companies still seem to think that DRM is a good thing. This is where the conflict will arise in the end.
In general there is zero need for DRM on anything - its just a matter of making everything available for a price that people are willing to pay for. Someone who is going to pirate something will do so whether or not it has DRM on it, so DRM does NOTHING to prevent piracy. It only increases the production costs for an item. They just need to provide the video in a format that everyone wants and make it easy for people to purchase it and have a good variety for whats available - that is all.
So far in the few test markets this has been done in the rate of piracy has DROPPED and not increased, so it seems to be a viable solution for the long run.
|
Back to top |
|
|
Greed1914
Joined: 28 Oct 2007
Posts: 4650
|
Posted: Mon Jan 21, 2008 6:11 pm
|
|
|
I definitely like the sound of shorter waits and lower prices, but if skipping single volumes and going to sets is what happens then the download-to-own aspect needs to be a big focus because I'd be willing to spend a reasonable price to sample a show, but I wouldn't really consider buying a set with little knowledge of it. However, faster sets would be awesome especially compared to getting one volume every couple of months and waiting who knows how long for the set.
Also, it's good to know that the Japanese companies are finally loosening the contracts because that's something that makes it harder for companies over hear to meet demand.
ADV doesn't surprise me considering all the cut backs they've had lately.
I also agree with his point that bandwidth and other issues present a big problem for downloading. Storage is a pricey aspect that people won't like and since I prefer dubs, I'd really only be buying downloads as a sample and not as part of the real collection, provided that what he said about the downloads being primarily subs.
|
Back to top |
|
|
|