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INTEREST: Bandai Namco Holdings Reports Increasing Gunpla Sales Throughout the Pandemic




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LightningZangetsu27



Joined: 23 Nov 2013
Posts: 90
PostPosted: Fri Feb 18, 2022 5:18 pm Reply with quote
isnt this thanks to all these you tube videos and twitch build streams
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notcurlybrace



Joined: 10 Feb 2022
Posts: 16
PostPosted: Fri Feb 18, 2022 8:41 pm Reply with quote
love to see it

i personally got into Gundam early last year and yeah, i spent a lot on it

hopefully i spend even more in the future
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samuelp
Industry Insider


Joined: 25 Nov 2007
Posts: 2246
Location: San Antonio, USA
PostPosted: Fri Feb 18, 2022 11:44 pm Reply with quote
LightningZangetsu27 wrote:
isnt this thanks to all these you tube videos and twitch build streams

And the increase in stream watching, and specifically hobby interest stream watching is because?
You guessed it, pandemic.

So I agree they probably helped boost the popularity even more than otherwise, but it still all comes back to Covid IMO.

The good news for them is that these kinds of hobbies tend to stick with you even after the event that made you try them in the first place. Once a gundam fan, always a gundam fan, so even after the pandemic is over they probably will not see sales drop back to where they started from.
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meiam



Joined: 23 Jun 2013
Posts: 3447
PostPosted: Sat Feb 19, 2022 2:03 am Reply with quote
samuelp wrote:
LightningZangetsu27 wrote:
isnt this thanks to all these you tube videos and twitch build streams

And the increase in stream watching, and specifically hobby interest stream watching is because?
You guessed it, pandemic.

So I agree they probably helped boost the popularity even more than otherwise, but it still all comes back to Covid IMO.

The good news for them is that these kinds of hobbies tend to stick with you even after the event that made you try them in the first place. Once a gundam fan, always a gundam fan, so even after the pandemic is over they probably will not see sales drop back to where they started from.


Two side to that, one side more money more kit, other side is that since there's a lot of new people enjoying the hobby bandai will just use that as an excuse to make more unicorn/RX78/Exia instead a new model that don't have kit.
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LinkTSwordmaster



Joined: 23 Dec 2005
Posts: 533
Location: PA / USA
PostPosted: Sat Feb 19, 2022 4:28 pm Reply with quote
More people with time during the pandemic, more streaming, more watch time... all very good points.

I would also point out though - the build quality of the materials and fluidity of the instructions, as well as the wider availability of shipping & tools is also a factor.

I have some aaaaancient kits from the Toonami era of Gunpla, and hooooly..... the difference in quality and detail if you look at an old Wing Zero versus some of the newer ones they've done recently is nuts. The plastic is pretty bad on those ancient builds, there's so many problems I would need to film it and break it down, but only RECENTLY have there been things like the RealGrade TV Wing Gundam or the RealGrade Nu Gundam/Sazabi, or the Gundam: The Origin Char's Zaku II-S that are all incredibly stellar quality and EVERY Gundam fan should probably look into. Especially the Perfect Grade RX-78 that the one MythBusters guy (Adam Savage) just built on his YouTube channel.

Shout out to Mecha Gaikotsu on YT - if you wanna see some well-shot Gunpla pr@wn and get a sense for which kits are both FUN to build and actually have QUALITY behind them, they've got some very good coverage.
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WeirDiE_InC



Joined: 12 May 2010
Posts: 418
Location: The GVRD
PostPosted: Sun Feb 20, 2022 12:51 am Reply with quote
As long-time builder, I welcome newcomers into the hobby, even though I feel that the hobby is in a weird place. Internationally, supply hasn't been keeping up with demand, and Bandai's prioritizing of smaller scales and online exclusive have made getting product outside of Japan harder during the pandemic. Modern kits may be fantastic and all, but I hope this doesn't dissuade/spoil new people from older kits and customizing like you would any other scale model.

Also, I think Mecha Gaikotsu is a joke.
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R. Kasahara



Joined: 19 Feb 2013
Posts: 704
PostPosted: Sun Feb 20, 2022 10:18 am Reply with quote
LinkTSwordmaster wrote:
More people with time during the pandemic, more streaming, more watch time... all very good points.

I wonder if Kotobukiya, Hasegawa, and other makers also saw an uptick in sales of their model kits. From my experience, Bandai makes the most beginner-friendly kits, so perhaps other companies saw less of an increase (if any), but it would still be interesting to know.
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#alfrescoCR



Joined: 13 Jan 2017
Posts: 172
PostPosted: Sun Feb 20, 2022 9:05 pm Reply with quote
probably the main reason why they're desolving Sunrise as a studio. To make more gundams.
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SpiritSmoocher



Joined: 06 Mar 2021
Posts: 182
PostPosted: Tue Feb 22, 2022 12:11 pm Reply with quote
WeirDiE_InC wrote:
As long-time builder, I welcome newcomers into the hobby, even though I feel that the hobby is in a weird place. Internationally, supply hasn't been keeping up with demand, and Bandai's prioritizing of smaller scales and online exclusive have made getting product outside of Japan harder during the pandemic. Modern kits may be fantastic and all, but I hope this doesn't dissuade/spoil new people from older kits and customizing like you would any other scale model.

Also, I think Mecha Gaikotsu is a joke.


I say funimation acquiring 79 and zeta largely boosted interest in gunpla. Before, it was only those that saw seed, wing, or ibo who really had any interest.

The big issue is bandai is choosing to overtly reissue the same models over and over. Sorry for those hoping to get an mg uc collection, but when was the last time they reissued the mg guntank, jegan, marasai, and the o? The mg line has been sort of shelved to p bandai. Also ever since seed and 00 got new mgs, they heavily cut down on the hg restocks. Even for the models they do restock, certain ones like the hguc zeta and cca grunts and the rare mg uc grunt dont seem to be hitting overseas shelves.
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