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NEWS: Toys R Us Plans to Sell or Close Over 700 U.S. Stores


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Tuor_of_Gondolin



Joined: 20 Apr 2009
Posts: 3524
Location: Bellevue, WA
PostPosted: Thu Mar 15, 2018 8:55 pm Reply with quote
Lynx Raven Raide wrote:
I don't know how it is in the US, so this is just from my own AU perspective. I have kind of mixed feelings with this, because of the job losses, but at least here I could see it coming. Here they are overpriced compared to other stores, so they kind of priced themselves out. As I said, though, I feel for those who are unfortunately about to lose their jobs over this.

They were overpriced in the US as well. Some people are either looking at it with nostalgic rose-colored glasses, or they simply weren't aware (or didn't care) how over-priced TRU was. They were good at marketing, and they had a lot of stuff, even if most of it was cheaply made junk.

I suppose I'm more cynical about it because I've only been inside a Toys-R-Us store a few times, and I the only thing I remember buying from them, IIRC, was the external floppy drive for my Commodore 64. Damn that was expensive. :/ So I don't have any Golden Time Childhood Memories from the place.
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BadNewsBlues



Joined: 21 Sep 2014
Posts: 6061
PostPosted: Thu Mar 15, 2018 8:58 pm Reply with quote
Stuart Smith wrote:

Not too surprising, though. Toys these days are pretty poorly made


These days!? remembering some of the stuff that use to get made in the past toys weren't all that well made back then either.


CastMember1991 wrote:

I'm sorry, but how is Yo-kai Watch's 400,000 copies sold considered a success compared to - let's say - Super Mario Odyssey, which sold over 9 million?


It's hard to compare sales of something that's less established of a brand in certain markets than Super Mario Odyssey. Also I'm pretty sure those sales of Yokai Watch sales you're using aren't it's worldwide sales like Super Mario Odyssey's are.
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CandisWhite



Joined: 19 Apr 2015
Posts: 282
PostPosted: Thu Mar 15, 2018 10:16 pm Reply with quote
DerekL1963 wrote:
Stuart Smith wrote:
It's pretty much an enormous blow to the American toy market


Not really, no. Twenty years ago Toy R Us fell behind Walmart, Target, and Amazon... and not only have they never caught back up, they've been steadily falling ever further behind.

TRU's reputation far, far exceeds their actual impact on the market. Like Kmart before them, and Sears and J.C. Penny currently, they tried to bank on their cultural relevance - and failed.

As to those pushing the "vulture investors" theory... Well, partly the same answer, partly "it's more complicated than that". When they bought out the company in 2005, it was already in fourth place and steeply declining. It's market value was already less than half it's early 90's peak. Their annual sales have been more-or-less flat for most of a decade now. They've already had several rounds of store closures in an attempt to stay profitable and solvent.

This isn't something sudden, it's been coming for a long time. It's not clear that lacking debt would have changed much.

It actually is a knock to the industry. The Business News Network (Canada) has been talking about this: Toys R Us accounted for 15% of toy sales; With the news of the liquidation, Mattel and Hasbro stocks dived. Plus, they were willing to take a chance on toys that other large retailers were hesitant to stock or outright gave the finger to.

It also was gutted as people have said; It wasn't even given a chance to make a go of it, even on smaller scale, because of that: An analyst on BNN compared it to what Eddie Lampert did to Sears Canada.

Tuor_of_Gondolin wrote:
They were overpriced in the US as well. Some people are either looking at it with nostalgic rose-colored glasses, or they simply weren't aware (or didn't care) how over-priced TRU was. They were good at marketing, and they had a lot of stuff, even if most of it was cheaply made junk.

I suppose I'm more cynical about it because I've only been inside a Toys-R-Us store a few times, and I the only thing I remember buying from them, IIRC, was the external floppy drive for my Commodore 64. Damn that was expensive. :/ So I don't have any Golden Time Childhood Memories from the place.

"I hasn' bin in a Toys Ur Us store for years and I thinks they suck." Laughs. I'm sorry, man, but how can you judge something you've only been in a couple times and the last thing you bought was a... floppy drive for a Commodore 64.

To the people calling Toys R Us overpriced, that is untrue. You cannot OVER price something; That is illegal. The prices are MSRP, i.e. The actual price. Toys R Us charges the actual price because they must make a profit off of toys and toys alone. Stores like Wal-Mart treat toys as a loss leader because it gets people in the door in the hopes that they'll spend $300 on stuff they wouldn't have otherwise bought. Amazon basically treats all physical merch as a loss leader to get you into the digital realm, where the real money is.

I can't speak to Toys R Us in the US but in Canada they are not full of "junk". Toys R Us carries the same quality of stuff, and even literally the same brands and lines, as everyone else. Yes, they're getting a lot of their lunch eaten by companies who cater to people who care more about the cost of mainstream things than where the money goes but it's not because they're a large dollar store full of untested, lead-containing, toys.
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Nazca Lily #837256



Joined: 01 May 2015
Posts: 30
PostPosted: Fri Mar 16, 2018 12:31 am Reply with quote
I worked at TRU for the past 3 holiday season, I worry about the core staff who I worked with. TRU did have higher prices on some of the popular toys during the peak of the holiday shopping times but those went down once the holidays were over. They would also price match many of the competitors prices for the same toys. (Pull up the website on smart phone - no problem, most of the time; though, yes, there were exceptions)

This past season they had the Dragonball Z and other Bandai toy line (in that display case), Sailormoon, some Super Mario figures, the small Gundam kits, Gutedama blind packs, NekoAtsume plushies. I think the first season I was there the Yokai Watch was becoming popular but the second year it wasn't - the same with Beyblade. But this past season Beyblade was making a come back, while Yokai Watch stayed tepid.

Pokemon cards and toys were still popular - we had a bunch of the trainer packs (about 5-6 $50 boxes) get opened and the stuff inside stolen.

There was so much shoplifting... Collector/ebay reseller would hide toys (Hatchimals, Fingerlings, Lego, etc) that had buyer limits and come back everyday and buy them. The sales floor employees would go through constantly tidying the aisles but maybe miss an area.
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Emerje



Joined: 10 Aug 2002
Posts: 7371
Location: Maine
PostPosted: Fri Mar 16, 2018 1:01 am Reply with quote
ZeetherKID77 wrote:
It makes my blood boil to know that this wasn't the fault of sales but a bunch of suits who decided to dump debt on them and then shut them down.

Oh, don't misunderstand, they definitely had issues with sales. As the article pointed out:

Quote:
The company's Chief Executive David Brandon stated that the retail chain's earnings last year amounted to "less than half" of the US$600 million it typically earns in a year.

They've also stated that their holiday sales came in well below their "worst case" projections. They were definitely having sales issue this past year, likely due to consumer trust being lost from all the reports of their financial problems in 2017.

CandisWhite wrote:
To the people calling Toys R Us overpriced, that is untrue. You cannot OVER price something; That is illegal. The prices are MSRP, i.e. The actual price. Toys R Us charges the actual price because they must make a profit off of toys and toys alone. Stores like Wal-Mart treat toys as a loss leader because it gets people in the door in the hopes that they'll spend $300 on stuff they wouldn't have otherwise bought. Amazon basically treats all physical merch as a loss leader to get you into the digital realm, where the real money is.

Holy cow there's a lot wrong with this sentence! Anime dazed First off stores can price things at whatever they want, there are no laws that dictate prices.

Second MSRP stands for manufacturer suggested retail price, it's the recommended price that something be sold at in order to still make a profit. It isn't binding and it's a well known fact that TRU often would sell above MSRP. MSRP isn't exactly a secret number so anyone can match the TRU price to MSRP.

Finally toys aren't normally loss leaders unless they're on sale. Typically a loss leader is something expensive sold at a low price in order to get you into a store to buy cheaper items, like toys, or related items. For example video game consoles are loss leaders used to sell much more profitable video games or an expensive smart phone could be sold at a massive discount (or even free) in hopes that you'll buy a more profitable service contract. Walmart doesn't take a loss on toys, they buy in massive quantities, to the point that they can dictate their own wholesale prices and sell below MSRP at a profit, a very long standing complaint of the toy industry that was causing issues for new companies coming onto the scene in the 2000s.

Amazon prices are fluid, based on supply and demand, but they're also like Walmart in that they pretty much can dictate their own wholesale prices on many things without any real loss.

Emerje
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CastMember1991



Joined: 06 Feb 2012
Posts: 859
PostPosted: Fri Mar 16, 2018 7:01 am Reply with quote
BadNewsBlues wrote:
Stuart Smith wrote:

Not too surprising, though. Toys these days are pretty poorly made


These days!? remembering some of the stuff that use to get made in the past toys weren't all that well made back then either.


CastMember1991 wrote:

I'm sorry, but how is Yo-kai Watch's 400,000 copies sold considered a success compared to - let's say - Super Mario Odyssey, which sold over 9 million?


It's hard to compare sales of something that's less established of a brand in certain markets than Super Mario Odyssey.

Also I'm pretty sure those sales of Yokai Watch sales you're using aren't it's worldwide sales like Super Mario Odyssey's are.


I meant to talk about US sales, which basically meant it sold 1 million copies. I misspoke.

Speaking of Odyssey, I actually played a preview of it at the Nintendo store in New York. It looks like a lot of fun.
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Ambimunch



Joined: 30 Aug 2012
Posts: 2012
PostPosted: Fri Mar 16, 2018 2:39 pm Reply with quote
Hiroki not Takuya wrote:
If not for the mention of Japanese store closings, I couldn't see why this is here. Not really anime related...
Desperation for that click revenue, you'know. The news is sad, though. Buying toys online seems awks, as a kid I liked to see the product I would ask my parents to buy for me.
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Top Gun



Joined: 28 Sep 2007
Posts: 4639
PostPosted: Fri Mar 16, 2018 4:41 pm Reply with quote
This one really hurts. Sad TRU was my childhood mecca. I don't even want to think about how many hours I spent in there, and it seemed like I never left without a Hot Wheels car or Lego set. What sucks the most is that I have a young niece, so this past holiday season was the first time I'd set foot in out local store in something like 15 years. As soon as I walked in it was like I was 10 years old again. Guess we have to grow up now even if we don't wanna.
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vcmusik



Joined: 16 May 2009
Posts: 39
PostPosted: Fri Mar 16, 2018 9:35 pm Reply with quote
RIP TRU and Geoffrey the Giraffe. Had some fond memories, which culminated in my discovery of Gunpla. It was admittedly overpriced there, but I didn't care. Sad to see them go, but 'tis the times.
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