Aniplex, Crunchyroll Establish Anime Production Joint Venture, HAYATE
ANIPLEX AND CRUNCHYROLL ESTABLISH ANIME PRODUCTION JOINT VENTURE, HAYATE
Tokyo, Japan and Culver City, Calif., March 17, 2025 – Aniplex Inc. (President: Atsuhiro Iwakami, hereinafter referred to as Aniplex) and Crunchyroll, LLC (President: Rahul Purini, hereinafter referred to as Crunchyroll) announced today that they have jointly invested in and established HAYATE Inc.
HAYATE's main business is planning, developing, and producing anime content for the Crunchyroll streaming service available worldwide.
HAYATE's staff will be made up of employees of Aniplex and Crunchyroll. The company will be led by Chairman and CEO Masanori Miyake and President and COO Leo Watanabe, both from Aniplex.
With its diverse stories, characters, and expressions, anime's popularity as entertainment content and a lifestyle is spreading even further around the world. HAYATE will produce premium content for anime fans worldwide using Aniplex's production know-how cultivated over the years through its partnerships with a wide range of creators and studios as well as Crunchyroll's development, marketing, and distribution capabilities built upon its strong ties to the anime community and passionate fandom.
About HAYATE
Company Name: HAYATE Inc.
Location: 4-5 Rokubancho, Chiyoda-ku, Tokyo
Representative Director, Chairman and CEO: Masanori Miyake
Representative Director, President and COO: Leo Watanabe
Stockholder: Aniplex Inc., Crunchyroll, LLC
Main Business Activities: Planning, developing, and producing anime content
About Aniplex
Aniplex is a diversified entertainment company handling an extensive range of businesses worldwide, primarily focusing on Japanese anime.
The company develops a multitude of businesses with a primary focus on the planning and production of anime related IPs, alongside conducting videogame planning and development, releasing video package products, producing and distributing theatrical films, television program licensing, merchandise licensing, the production and sales of merchandise and figurines, e-commerce shop ANIPLEX ONLINE operation, and live event and stage performance production.
Aniplex has full ownership of its subsidiary anime production companies A-1 Pictures Inc. and CloverWorks Inc., as well as the game production company Lasengle Inc., which mainly focuses on planning, development, and operations on game titles such as Fate/Grand Order. In addition, the firm actively pursues business opportunities and development for overseas markets via Crunchyroll, a DTC (Direct to Consumer) anime streaming service, Aniplex of America Inc., a US-based distribution company that focuses on English-speaking regions, and North and South American markets, and Aniplex (Shanghai) Ltd., which focuses on licensing, product development, and IP development for anime in China.
Aniplex is a wholly owned subsidiary of Sony Music Entertainment (Japan) Inc.
About Crunchyroll
Crunchyroll is the global anime brand that fuels fans' love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
Tokyo, Japan and Culver City, Calif., March 17, 2025 – Aniplex Inc. (President: Atsuhiro Iwakami, hereinafter referred to as Aniplex) and Crunchyroll, LLC (President: Rahul Purini, hereinafter referred to as Crunchyroll) announced today that they have jointly invested in and established HAYATE Inc.
HAYATE's main business is planning, developing, and producing anime content for the Crunchyroll streaming service available worldwide.
HAYATE's staff will be made up of employees of Aniplex and Crunchyroll. The company will be led by Chairman and CEO Masanori Miyake and President and COO Leo Watanabe, both from Aniplex.
With its diverse stories, characters, and expressions, anime's popularity as entertainment content and a lifestyle is spreading even further around the world. HAYATE will produce premium content for anime fans worldwide using Aniplex's production know-how cultivated over the years through its partnerships with a wide range of creators and studios as well as Crunchyroll's development, marketing, and distribution capabilities built upon its strong ties to the anime community and passionate fandom.
About HAYATE
Company Name: HAYATE Inc.
Location: 4-5 Rokubancho, Chiyoda-ku, Tokyo
Representative Director, Chairman and CEO: Masanori Miyake
Representative Director, President and COO: Leo Watanabe
Stockholder: Aniplex Inc., Crunchyroll, LLC
Main Business Activities: Planning, developing, and producing anime content
About Aniplex
Aniplex is a diversified entertainment company handling an extensive range of businesses worldwide, primarily focusing on Japanese anime.
The company develops a multitude of businesses with a primary focus on the planning and production of anime related IPs, alongside conducting videogame planning and development, releasing video package products, producing and distributing theatrical films, television program licensing, merchandise licensing, the production and sales of merchandise and figurines, e-commerce shop ANIPLEX ONLINE operation, and live event and stage performance production.
Aniplex has full ownership of its subsidiary anime production companies A-1 Pictures Inc. and CloverWorks Inc., as well as the game production company Lasengle Inc., which mainly focuses on planning, development, and operations on game titles such as Fate/Grand Order. In addition, the firm actively pursues business opportunities and development for overseas markets via Crunchyroll, a DTC (Direct to Consumer) anime streaming service, Aniplex of America Inc., a US-based distribution company that focuses on English-speaking regions, and North and South American markets, and Aniplex (Shanghai) Ltd., which focuses on licensing, product development, and IP development for anime in China.
Aniplex is a wholly owned subsidiary of Sony Music Entertainment (Japan) Inc.
About Crunchyroll
Crunchyroll is the global anime brand that fuels fans' love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
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