Our Audience

The key benefit in advertising on Anime News Network is that our readership fits a particular demographic; mature anime fans. The majority of visitors to Anime News Network are between the ages of 18 and 28 and, needless to say, they're all anime fans, but also have a healthy appetite for other forms of animation, video games, and many other related interests. As long as you are interested in reaching anime fans that make their own purchasing decisions, Anime News Network is the ideal place for you to advertise.

The otaku generation is a huge consumer force, over 100 million strong and growing. ANN's entertainment and lifestyle content targets the rabid, hard-to-reach Teen/young adult consumer like no other website. ANN's consumers are tech savvy, culture-conscious buyers who lead active lifestyles, and make the most of their disposable income. Through advertising and targeted media campaigns, ANN can seamlessly align your brand/product with the otaku generation. In a world of wildly fragmented entertainment options, ANN can help you connect with your customers - directly.

Statistics

10.3M
UNIQUE VISITORS
per month
58M+
page views
per month
120M+
ad impressions
per month

Demographics

50%
18-28
years old
65%
male

Habits

92%
buy electronic games
on average they buy 11 electronic games a year
61%
buy anime dvd's/bd's
on average they buy 9 DVDs or Blu-Ray discs a year
75%
buy manga
on average they buy 20 volumes of manga a year
82%
watch anime online
through legal channels at least once per month

Social Media Reach

Anime News Network is on Social Media! We're active on Twitter and Facebook with our main accounts, as well as a live-tweet account for events. We use our social media accounts to to promote our content, interact with our followers and promote our sponsors' content as well.

We can work with your social media team to craft an ongoing interaction with our readers, not just a single post. Speaking of posts, a post to any of our social media accounts isn't restricted to only our followers. A good post can be echoed to their own friends and followers, potentially reaching an audience of millions. This can be further boosted with paid promotions.

Followers

1.9M
@anime
our primary Twitter account
451,300
@animenewsnet
our second Twitter account
679,000
facebook.com/animenewsnetwork
our facebook feed
3085
@ann_events
our event coverage Twitter
17,300
@animenewsnetwork
our TikTok
36,000
@animenewsnetwork
our Instagram feed
29,300
@Anime News Network - Official
our Official Youtube Channel

Tourism Statistics

Our readers love Japan, and they are ready to go, all they need is the right push. A well crafted marketing campaign can be the exact push needed, not only to convince our readers to visit Japan, but also how to visit Japan, where to go, and who to do it with.

Interest in Japan

78.4%
WANT TO VISIT JAPAN
19.5%
HAVE A TRIP SCHEDULED
or plan to go in the near future

Most Want to Visit:

73.7%
TOKYO
58.3%
KYOTO
40.3%
OSAKA

The above tourism statistics are pre-covid-19, they have dropped somewhat in 2021.
Contact us for more detailed tourism statistics.

Game Industry Statistics

49.4%
PLAY ONLINE MULTIPLAYER GAMES
46.6%
WOULD PAY A SUBSCRIPTION
to play the right online game
93.9%
BUY ELECTRONIC GAMES
on average they buy 9 games a year
58%
LIKE ACTION / ADVENTURE
56%
LIKE FANTASY GAMES
73%
PLAY ELECTRONIC RPG'S

Please contact us for additional information regarding our readers' gaming habits.













All statistics current as of 2021-08-01.