Interest

Lawson Offers Idolm@ster Green Tea with New Campaign

The major Japanese convenience store chain Lawson will launch an IDOLM@STER campaign to promote the upcoming PlayStation 3 game THE IDOLM@STER: ONE FOR ALL. It will sell a line of green teas with the 13 IDOLM@STER idols on their bottles.

Lawson has also unveiled this promotional illustration showing the IDOLM@STER girls enjoying various Lawson products: Karaage-kun (fried chicken nuggets), onigiri (rice balls) and, of course, green tea.

Further details on the campaign are forthcoming in mid-May. The tea will go on sale on May 27 while THE IDOLM@STER: ONE FOR ALL hits store shelves on May 15.

[Via Narinari.com; Image from Netlab]