Boing Secures Season 2 of 'Beyblade Burst Evolution' in Italy Starting October 9
NEW YORK – October 4, 2018 – SUNRIGHTS INC., the New York City-based Entertainment Rights management company, has licensed season 2 of its animated series BEYBLADE BURST EVOLUTION to Italy's Boing. A joint venture of Mediaset RTI and Turner, Boing is a top channel for children and kids in the Italian media marketplace and will introduce the series for the first time to its viewership starting October 9.
“We are always on the lookout for the enduring power of a strong kids and teen brand, especially in a world where the choices are increasing daily for our audience,” said Alice Fedele, Content Director of Turner Italy and Boing. “BEYBLADE BURST has proven to be a valuable franchise with a dedicated fan base and we believe our viewers will enjoy the characters, competitions and storylines.”
“BEYBLADE BURST has been enjoying a raft of strong free-to-air performances from key broadcasters across Europe, and we are pleased to welcome Boing to our television franchise family,” added Daizo Suzuki, President of SUNRIGHTS. “The appeal of BEYBLADE BURST, which has evolved into a trusted and loved brand, has created a strong awareness and affinity that is an ever-attractive proposition for our broadcast partners.”
Comprising the second season of the BEYBLADE BURST series, 51 half-hour episodes developed under the new BEYBLADE BURST EVOLUTION banner welcome fans back to the world of BEYBLADE. The continuing saga of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top, BEYBLADE BURST EVOLUTION catches up with Valt Aoi, runner-up at the Japanese National Tournament, as he travels to Spain after being scouted by the prestigious Spanish club, BC Sol. With the world as their stage, Valt and friends face daily challenges in their fight to make it to the World League. But before they can earn the right to a spot, they must first prove themselves in the European League. Will Valt be able to lead BC Sol to ultimate victory? And once there, does he stand a chance of beating the best Bladers on the planet? So begins the story of Valt's evolution as he battles his way to the pinnacle of the Blading world in BEYBLADE BURST EVOLUTION.
The BEYBLADE BURST product line from Hasbro features tops called Beys, containing a dynamic “burst” component and over 1,000 combinations, which brings plenty of excitement and successful play. Fans can elevate their physical play to a digital playing field by scanning their BEYBLADE BURST tops into the BEYBLADE BURST app (available in the App Store and Google Play) allowing them to customize and battle with their collection digitally solo and with friends when connected to Wi-Fi.
About Boing
Boing is an Italian TV channel marketed at children and teenagers, produced and broadcast in Italy by Boing S.p.A, a joint venture of Mediaset RTI and Turner. It is available on digital terrestrial television and digital satellite television.
About SUNRIGHTS INC.
SUNRIGHTS INC. is an Entertainment Rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at http://Sunrights-inc.com/.
“We are always on the lookout for the enduring power of a strong kids and teen brand, especially in a world where the choices are increasing daily for our audience,” said Alice Fedele, Content Director of Turner Italy and Boing. “BEYBLADE BURST has proven to be a valuable franchise with a dedicated fan base and we believe our viewers will enjoy the characters, competitions and storylines.”
“BEYBLADE BURST has been enjoying a raft of strong free-to-air performances from key broadcasters across Europe, and we are pleased to welcome Boing to our television franchise family,” added Daizo Suzuki, President of SUNRIGHTS. “The appeal of BEYBLADE BURST, which has evolved into a trusted and loved brand, has created a strong awareness and affinity that is an ever-attractive proposition for our broadcast partners.”
Comprising the second season of the BEYBLADE BURST series, 51 half-hour episodes developed under the new BEYBLADE BURST EVOLUTION banner welcome fans back to the world of BEYBLADE. The continuing saga of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top, BEYBLADE BURST EVOLUTION catches up with Valt Aoi, runner-up at the Japanese National Tournament, as he travels to Spain after being scouted by the prestigious Spanish club, BC Sol. With the world as their stage, Valt and friends face daily challenges in their fight to make it to the World League. But before they can earn the right to a spot, they must first prove themselves in the European League. Will Valt be able to lead BC Sol to ultimate victory? And once there, does he stand a chance of beating the best Bladers on the planet? So begins the story of Valt's evolution as he battles his way to the pinnacle of the Blading world in BEYBLADE BURST EVOLUTION.
The BEYBLADE BURST product line from Hasbro features tops called Beys, containing a dynamic “burst” component and over 1,000 combinations, which brings plenty of excitement and successful play. Fans can elevate their physical play to a digital playing field by scanning their BEYBLADE BURST tops into the BEYBLADE BURST app (available in the App Store and Google Play) allowing them to customize and battle with their collection digitally solo and with friends when connected to Wi-Fi.
About Boing
Boing is an Italian TV channel marketed at children and teenagers, produced and broadcast in Italy by Boing S.p.A, a joint venture of Mediaset RTI and Turner. It is available on digital terrestrial television and digital satellite television.
About SUNRIGHTS INC.
SUNRIGHTS INC. is an Entertainment Rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at http://Sunrights-inc.com/.
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