Tokyopop Promotes Lena Atanassova to Editor in Chief

Former Brand Editor for LoveLove imprint will manage editorial acquisition, production and lead the expansion and continued diversity of TOKYOPOP's publishing programs

Los Angeles, CA – Publisher TOKYOPOP has announced that it has promoted Lena Atanassova to Editor in Chief. She joined TOKYOPOP in 2018 and most recently held the position of Brand Editor for TOKYOPOP's all-inclusive imprint LoveLove. Under her leadership, LoveLove's catalog has grown to over 100 titles, bringing a diverse range of romance content to fans across the globe.

In her expanded role, Atanassova will lead the TOKYOPOP editorial team, managing production of all TOKYOPOP titles, including manga, light novels, graphic novels and further expand the brand's catalog into burgeoning genres such as horror, manhwa and webtoon-originated titles. Atanassova also will lead the acquisition of new titles and manage the expansion and production of a wide range of manga and graphic novels based on licensed IP with partners such as Disney, Ubisoft and others.

Atanassova played a pivotal role in conceiving and launching TOKYOPOP's LoveLove imprint in 2020. Under her oversight, the LoveLove line made diversity and inclusivity central themes with titles focusing on straight and LGBTQ+ stories that reflect the enduring popularity of the romance category. To-date, LoveLove has published an expansive line of shojo, josei, girls love, and Boys Love manga and graphic novel titles by Asian and Western creators.

“Lena's passion for manga and storytelling makes her an asset to TOKYOPOP and her success in launching the LoveLove imprint, combined with her management skills and the way she resonates and connects with creators and fans makes her perfectly suited to assume the role of Editor in Chief and help lead the company's continued expansion and evolution,” says TOKYOPOP Publisher and COO, Marc Visnick.

“I am honored and excited to expand my role at TOKYOPOP,” says Atanassova. “My passion for diverse stories that focus on the human experience is central to my perspective as an editor, manager and fan and I remain committed to working to provide a platform for creative expression and storytelling. Everyone deserves stories that speak to them, and I will make this a key focus of my new role.”

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About TOKYOPOP, Inc.
Founded in 1997, TOKYOPOP brings Asian pop culture to Hollywood and beyond. TOKYOPOP established the market for manga in North America, introducing the term to the English language in the process, and expanding the market in Germany, publishing thousands of books in both languages, distributing anime and Asian films on home video and television, licensing merchandise to consumer goods and companies, and creating graphic novels of both original content and major IP adaptations. TOKYOPOP's core values focus on multiculturalism and diversity; aestheticism and artistic integrity; and passionate and positive storytelling. More information at: https://www.tokyopop.com/.