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Shonen Jump Dips Below 1.4 Million in Print Circulation


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iamthevastuniverse





PostPosted: Mon Nov 15, 2021 3:21 am Reply with quote
I would be buying Shonen Jump all the time in print form if I was able to get actual access to it use to buy the US version of Shonen Jump all the time until they stopped printing it in a physical format nearly a decade ago.
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Top Gun



Joined: 28 Sep 2007
Posts: 4807
PostPosted: Mon Nov 15, 2021 3:32 am Reply with quote
Not all that surprising. There's very little reason to continue creating cheaply-printed periodicals in the year 2021. I'm sure digital readership has seen a corresponding spike.
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Donkey-er



Joined: 02 Oct 2020
Posts: 99
PostPosted: Mon Nov 15, 2021 3:50 am Reply with quote
Is it correct that the sales of physical copies of the collected chapters are declining a lot less?

I'm very fond of reading my manga in the physical form, but seeing as I like to read a lot of different stuff I think I would still mostly pick up the collected books instead. Buying some magazines for the one-shots or special issues, but not on a regular basis. While if I lived in Japan WSJ might be the exception to this, to be able to let my opinion be heard in the reader survey. Collecting manga is a lot of fun, but the magazines are just too cheap and big to keep, so you eventually have to get rid of (most of) them. The more compact and better quality collected books have a much higher appeal to me.
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doubleO7



Joined: 17 Jul 2009
Posts: 1073
PostPosted: Mon Nov 15, 2021 3:55 am Reply with quote
Donkey-er wrote:
Is it correct that the sales of physical copies of the collected chapters are declining a lot less?


That's correct. Collected volumes are still selling extremely well. It's just the magazine that's seeing reduced print runs.
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matt78



Joined: 25 Jul 2015
Posts: 263
PostPosted: Mon Nov 15, 2021 4:59 am Reply with quote
[quote="doubleO7"]
Donkey-er wrote:
That's correct. Collected volumes are still selling extremely well. It's just the magazine that's seeing reduced print runs.


Makes sense since you are basically buying the same chapters twice. I wonder if all the series cancellations have anything to do with it.
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Reibubba



Joined: 20 Sep 2015
Posts: 29
PostPosted: Mon Nov 15, 2021 5:11 am Reply with quote
It's to be expected that physical copy circulation will dip in a more digitally focussed world. However, as someone who uses computers/monitors a lot at work I find that for a lot of reading a physical copy causes less eye strain. Reading any sort of manga on a phone/tablet screen causes a bad case of the squints.

I'm always reminded of the opening to the first episode of Bubblegum Crisis, when Sylia downloads the daily news and prints it out to read. Maybe digital with a print on demand function is the way to go ?
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enurtsol



Joined: 01 May 2007
Posts: 14889
PostPosted: Mon Nov 15, 2021 5:50 am Reply with quote
People don't read mags during their public commutes anymore - they fidget with their phones. Mags are cumbersome, an extra thing to bring & hold in the train or bus, along with their phones

People used to buy these magazines for cheaps, read the chapters they like on public transport, then trash 'em once they're done. They're disposable like newspapers - that's why the high circulation and cheap paper
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KarlFranz



Joined: 17 Jun 2019
Posts: 186
PostPosted: Mon Nov 15, 2021 6:10 am Reply with quote
[quote="matt78"]
doubleO7 wrote:
Donkey-er wrote:
That's correct. Collected volumes are still selling extremely well. It's just the magazine that's seeing reduced print runs.


Makes sense since you are basically buying the same chapters twice. I wonder if all the series cancellations have anything to do with it.


Nah, if you look at WSJ back in the 80s and 90s, they actually have almost the same or less cancel rate. People just has more access to WSJ and their failed titles thank to Mangaplus.
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Kadmos1



Joined: 08 May 2014
Posts: 13621
Location: In Phoenix but has an 85308 ZIP
PostPosted: Mon Nov 15, 2021 9:34 am Reply with quote
I could be wrong but might the end of serialization of hits like "Demon Slayer", "Bleach", and "Naruto" in WSJ be a factor? Not sure how much "One Piece" still running in WSJ has a factor in such matters.
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BlueAlf



Joined: 02 Jan 2017
Posts: 1551
PostPosted: Mon Nov 15, 2021 9:56 am Reply with quote
Does the number in print circulation affect the result of their polls? Don't readers need a post card or something from a print issue to submit their choices?

I wonder if the number of people that submit polls will decrease if the numbers keep dipping.
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Joa



Joined: 25 Jul 2015
Posts: 99
PostPosted: Mon Nov 15, 2021 6:48 pm Reply with quote
BlueAlf wrote:
Does the number in print circulation affect the result of their polls? Don't readers need a post card or something from a print issue to submit their choices?

I wonder if the number of people that submit polls will decrease if the numbers keep dipping.

You can vote in the Shonen Jump+ app now instead of using the postcards. Since it's so much easier than actually cutting out and mailing a postcard I assume more people do it now.
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Wyvern



Joined: 01 Sep 2004
Posts: 1599
PostPosted: Mon Nov 15, 2021 8:10 pm Reply with quote
Kadmos1 wrote:
I could be wrong but might the end of serialization of hits like "Demon Slayer", "Bleach", and "Naruto" in WSJ be a factor? Not sure how much "One Piece" still running in WSJ has a factor in such matters.


The conclusion of several big hit series certainly hasn't helped. In the past year Jump lost Demon Slayer, The Promised Neverland, and Haikyuu!, which were all major hits, in the space of just a few months. That's bound to have a negative impact on sales. Historically, one of the biggest drops in the magazine's history came when Dragon Ball ended, and Naruto ending caused a dip as well. Frankly, I'm sure Jump's publisher is absolutely dreading the day One Piece ends.

That said, the biggest culprit is definitely just the fact that print media magazines in general are seeing drops in sales. People would rather read stuff digitally now. Other manga magazines have seen even bigger drops.
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Fourteenthangel



Joined: 01 Apr 2015
Posts: 66
PostPosted: Tue Nov 16, 2021 3:59 am Reply with quote
I fear this is just the way the world is going. While I still will buy physical copies of things I enjoy, no one can deny the convenience of reading off your phone and or tablet. It's a big reason why the American SJ stopped doing physical releases long ago. I doubt the same will happen over in Japan but who knows what will happen the next five to ten years as the market shifts as they always do.
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CheerSong



Joined: 29 Jun 2011
Posts: 97
Location: Route 7, Kanto
PostPosted: Tue Nov 16, 2021 5:24 am Reply with quote
I see lots of people reading manga on their phones...digital circulation is probably way up. Better for kids to read the print edition, I think, but the population decline is another issue.
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Beatdigga



Joined: 26 Oct 2003
Posts: 4608
Location: New York
PostPosted: Tue Nov 16, 2021 12:27 pm Reply with quote
This is definitely only half the picture. Digital circulation numbers should be released to help figure it out.
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