Virtual Singer KAF Shares Video For Mondo Grosso Collaboration "My Voice"
Clip Utilizes 3-D Animation Techniques To Offer Stunning New Angle On Her Visual Side
Pioneering Japanese virtual singer KAF and celebrated electronic project MONDO GROSSO have shared a visually stunning and surreal music video for their recently released collaborative song “My Voice.” The clip matches the disorienting feel of the song, while still letting the human warmth of KAF's voice shine through.
Watch the video here
The video for “My Voice” pushes KAF's already cutting-edge use of tech to another level. Utilizing 3-D animation techniques, KAF adopts a “virtual human” look, offering a whole new angle on her playful approach to identity in the digital age. It's a film-quality music video, finding KAF exploring a surreal city.
“My Voice” is part of KAF's Musical Suite Collaboration, a long-running project finding the boundary-pushing virtual artist stepping out of her comfort zone to work with Japanese artists ranging from rocker MIYAVI, experimental fireball Hakushi Hasegawa and left-field producer Kenmochi Hidefumi. For the 14th installment of the series, she connects with Osawa under his MONDO GROSSO guise, which he's used to blur elements of jazz, funk, house, electro and more together. On “My Voice,” Osawa lays down a dizzying electronic backdrop dappled by fragile piano notes over which KAF explores her experience with the musical medium, which she has been exploring since her early teenage years.
Out now on all major streaming platforms, “My Voice” reminds of Osawa's perspective on music, while showcasing a whole new angle on art from the new-generation mind of KAF.
ABOUT KAF:
Debuting in 2018, KAF uses an anime-style avatar to present herself to the world, while creating music centered around her versatile and powerful voice. She's become one of the most prominent virtual singer's in Japan, with her original songs and covers earning millions of views. She's performed at some of the country's most celebrated venues, including a sold-out night at the historic Nippon Budokan in Tokyo. This past March, she released her third full-length album, further showing her artistic growth and ability to capture the complexities of growing up in 21st century Japan
Visit KAF's official website, YouTube, Instagram or Twitter
ABOUT MONDO GROSSO:
Starting out in the late 1980s as a band, acclaimed producer and DJ Shinichi Osawa adopted the MONDO GROSSO name for his own blend of acid-jazz stylings with club-ready beats, leading to hits such as “Life” featuring vocalist Bird in 2000. He's continued to tinker under the moniker in the years since, in recent years embracing it once again for a series of albums featuring collaborations with a wide array of singers. This newer batch of songs have enjoyed commercial and critical success, with 2017 single “Labyrinth” featuring Hikari Mitsushima becoming a buzzed-about hit globally via YouTube. He's collaborated with artists such as Ryuichi Sakamoto, UA and CHAI among others.
Visit MONDO GROSSO's Official Website, YouTube, Instagram or Twitter
ABOUT KAMITSUBAKI STUDIO:
Founded in 2019, Tokyo KAMITSUBAKI STUDIO is a creative agency and management company at the cutting-edge of technology and entertainment. The group counts a variety of forward-thinking artists as part of its roster, including many virtual singers blurring the lines between the digital and real world.
Pioneering Japanese virtual singer KAF and celebrated electronic project MONDO GROSSO have shared a visually stunning and surreal music video for their recently released collaborative song “My Voice.” The clip matches the disorienting feel of the song, while still letting the human warmth of KAF's voice shine through.
Watch the video here
The video for “My Voice” pushes KAF's already cutting-edge use of tech to another level. Utilizing 3-D animation techniques, KAF adopts a “virtual human” look, offering a whole new angle on her playful approach to identity in the digital age. It's a film-quality music video, finding KAF exploring a surreal city.
“My Voice” is part of KAF's Musical Suite Collaboration, a long-running project finding the boundary-pushing virtual artist stepping out of her comfort zone to work with Japanese artists ranging from rocker MIYAVI, experimental fireball Hakushi Hasegawa and left-field producer Kenmochi Hidefumi. For the 14th installment of the series, she connects with Osawa under his MONDO GROSSO guise, which he's used to blur elements of jazz, funk, house, electro and more together. On “My Voice,” Osawa lays down a dizzying electronic backdrop dappled by fragile piano notes over which KAF explores her experience with the musical medium, which she has been exploring since her early teenage years.
Out now on all major streaming platforms, “My Voice” reminds of Osawa's perspective on music, while showcasing a whole new angle on art from the new-generation mind of KAF.
ABOUT KAF:
Debuting in 2018, KAF uses an anime-style avatar to present herself to the world, while creating music centered around her versatile and powerful voice. She's become one of the most prominent virtual singer's in Japan, with her original songs and covers earning millions of views. She's performed at some of the country's most celebrated venues, including a sold-out night at the historic Nippon Budokan in Tokyo. This past March, she released her third full-length album, further showing her artistic growth and ability to capture the complexities of growing up in 21st century Japan
Visit KAF's official website, YouTube, Instagram or Twitter
ABOUT MONDO GROSSO:
Starting out in the late 1980s as a band, acclaimed producer and DJ Shinichi Osawa adopted the MONDO GROSSO name for his own blend of acid-jazz stylings with club-ready beats, leading to hits such as “Life” featuring vocalist Bird in 2000. He's continued to tinker under the moniker in the years since, in recent years embracing it once again for a series of albums featuring collaborations with a wide array of singers. This newer batch of songs have enjoyed commercial and critical success, with 2017 single “Labyrinth” featuring Hikari Mitsushima becoming a buzzed-about hit globally via YouTube. He's collaborated with artists such as Ryuichi Sakamoto, UA and CHAI among others.
Visit MONDO GROSSO's Official Website, YouTube, Instagram or Twitter
ABOUT KAMITSUBAKI STUDIO:
Founded in 2019, Tokyo KAMITSUBAKI STUDIO is a creative agency and management company at the cutting-edge of technology and entertainment. The group counts a variety of forward-thinking artists as part of its roster, including many virtual singers blurring the lines between the digital and real world.
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