VIZ Media Develops Original Graphic Novels for Mattel's MAX STEEL

Teenager “Max” Teams With Alien Sidekick “Steel” To Protect Earth From Evil Villains—All While Finishing His Homework!

San Francisco, CA, January 29, 2013 – Viz Media, LLC (Viz Media), the largest distributor and licensor of anime and manga in North America, has announced its newest forthcoming original graphic novel series with the launch of MAX STEEL. Scheduled to debut in the Fall of 2013, MAX STEEL will be published under the VIZ Kids imprint, is rated ‘A’ for All Ages, and will carry an MSRP of $7.99 U.S. / $9.99 CAN.

Developed by Mattel, MAX STEEL is a global boy's entertainment franchise spanning toys, publishing and consumer products. In addition, a new MAX STEEL CGI animated series co-produced with FremantleMedia Enterprises (FME) will premiere in the U.S. on the Disney XD channel on March 25, 2013.

Max Steel is the ultimate aspirational teen hero with a secret! The story revolves around the trials and tribulations of a teenaged boy named Maxwell McGrath™ and his out-of-this world alien companion, Steel. Both have super strengths and powers, Max with Turbo energy and Steel with alien intellect. Steel gives Maxwell the ability to harness his power while merging his own to create one unified super force, Max Steel. When they combine forces to create Max Steel, the ultimate superhero is unleashed- unlocking their inner heroes.

“MAX STEEL is a fun and action-packed adventure that we look forward to launching this year,” says Beth Kawasaki, Senior Editorial Director, VIZ Kids. “Max and his sidekick, Steel, embark on all sorts of adventures as they battle evil forces and monstrous villains while balancing school, first dates and homework. Our latest original graphic novel property will add an exciting new dimension to the MAX STEEL franchise. Max and Steel will soon discover that facing challenges together is always better than facing them alone and the power of two is always greater than the power of one!”

The new original graphic novel series from Viz Media and the forthcoming animated series launches the MAX STEEL storyline with exciting characters, villains and a superhero for today's tech forward kid. For more information on MAX STEEL or other VIZ Kids titles, please visit http://www.vizkids.com.

About Viz Media, LLC
Headquartered in San Francisco, California, Viz Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan's largest manga and animation companies, Shueisha, Inc., Shogakukan, Inc., and Shogakukan-Shueisha Productions, Co., Ltd., Viz Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular digital manga anthology WEEKLY SHONEN JUMP and blockbuster properties like NARUTO, BLEACH and INUYASHA, Viz Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about Viz Media, anime and manga at www.VIZ.com.