Latest Season of Bleach Airing on Adult Swim Aug 28

San Francisco, CA, August 18, 2010 – Viz Media, LLC (Viz Media), one of the entertainment industry's most innovative and comprehensive publishing, animation and licensing companies, has announced the nationwide premiere of the latest season of BLEACH on Adult Swim. The latest English-dubbed installment – Episode 168 – of the hit animated action series will air on August 28th. Check local times for availability (http://www.adultswim.com/shows/bleach/).

In the newest season of BLEACH, after Sosuke Aizen's rebellion, Gin Ichimaru's departure from the Soul Society left the captain's post of Squad Three empty. Shusuke Amagai is appointed as the new captain much to the squad's dismay. But over time, Shusuke proves himself to be a good leader and wins over the team with his ability and personality. Meanwhile, a mysterious girl named Rurichiyo Kasumiohji appears in Karakura Town. Rurichiyo is the princess of a noble family in the Soul Society and a target for assassination. Worried for her safety, Rurichiyo's guardians ask Ichigo to become her bodyguard. With new faces in the mix, another spectacular battle is about to begin in the Soul Society!

“BLEACH is a powerhouse property that delights millions of fans across North America each week, and we're very pleased to have Adult Swim's continued support for the series,” says Ken Sasaki, Senior Vice President & General Manager of VIZ Media. “Check out the newest adventures of the Soul Society in the launch of the riveting new story arc, and then stay tuned to Adult Swim for a new episode of the other hit Viz Media anime series KEKKAISHI that immediately follows!”

BLEACH is a popular manga and animated series (both rated ‘T’ for Teens), distributed domestically by Viz Media, that follows the adventures of Ichigo, a 15- year old student with the ability to see ghosts. When his family is attacked by a Hollow — a malevolent lost soul – Ichigo encounters Rukia, a Soul Reaper, and inadvertently absorbs her powers. Now, he's dedicating his life to protecting the innocent and helping tortured souls find peace.

Viz Media Announces Launch Of Latest BLEACH Season On Adult Swim

BLEACH is also a tremendously successful property internationally. The manga series, created by Tite Kubo, has been licensed to more than a dozen countries and has sold over 50 million copies in Japan alone. In North America, the manga has sold more than 2 million copies, and the dubbed version of the animated series is viewed weekly by millions in the United States and Canada on cable broadcast. This success has further spawned an array of related video games, apparel, action figures and other merchandise. The subtitled version of the anime can be viewed for free online anytime on VIZAnime.com.

More information on BLEACH is available at Bleach.viz.com.

About Adult Swim Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 10 p.m. to 6 a.m. (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, acquired and classic entertainment for youth and families, and is seen in 97 million U.S. homes. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Viz Media, LLC Headquartered in San Francisco, CA, Viz Media, LLC (Viz Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha, Inc., Shogakukan, Inc., and Shogakukan-Shueisha Productions, Co., Ltd., Viz Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America, the United Kingdom, Ireland, and South Africa and is a global ex-Asia licensor of Japanese manga and animation. The company offers an integrated product line including the popular monthly manga anthology SHONEN JUMP magazine, graphic novels, and DVDs, and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages. Contact Viz Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and website at www.VIZ.com.