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Digital Manga Launches PeCChi Imprint for Mature-Themed Manga

North American publisher Digital Manga Inc. announced on Wednesday that it has created a new manga imprint named PeCChi. The imprint will focus on manga with mature-themed content for adults "that is not strictly pornographic." Some titles from Digital Manga's Project-H hentai imprint will switch to PeCChi, starting with Kouji Seo's Princess Lucia manga. The first new titles that will be distributed under the PeCChi imprint include EMU's The Secret Akuma-chan (Himitsu no Akuma-chan), and Hideaki Yoshikawa's Me and the Impish Devil (Kaminomi).

Digital Manga explained the premise of PeCChi: "This new imprint will let fans recognize which manga have mature and suggestive content without confusing it as porn. I wanted to show fans there are manga for adults that is not strictly pornographic. Fans don't have to resort to hentai if they want an actual plot with the author's intent to just tell a story and not focus on the 'naughty” bits.'"

Digital Manga describes The Secret Akuma-chan:

Desperate to lose his virginity, Sou makes a bargain by summoning a devil named Kougure from the underworld to help with the deed. However, when Sou discovers that Kogure is a boy rather than a girl, he flees the underworld. Thinking that the ordeal is over, Sou returns home only to find that Kogure there and determined to stay until the bargain that they made is satisfied. Unwilling to give up his virginity, Sou tries to figure out a way to nullify the agreement, but finds himself blocked by Kogure.

Kogure insinuates himself into Sou's life and willing to do whatever it takes to to win Sou over. How will Sou handle a devil in his life?

The manga's first volume is slated for September 2016.

EMU launched the manga in Ichijinsha's WAaI! boys in skirts magazine in 2010. Ichijinsha published three compiled book volumes for the series. EMU published a spinoff manga titled Motto! Himitsu no Akuma-chan in Ichijinsha's Waai! Mahalo magazine in 2011.

Digital Manga describes the "volume 0" of Me and the Impish Devil:

Kentaro wakes up on top of a surgery table and he soon finds out how he got there. It turns out he has been chosen by the demoness, Chiffon to be an experiment for world domination. Kentaro will need to decide whether to take over the world with Chiffon or let her be taken... by tentacles?

Digital Manga describes the main Me and the Impish Devil manga:

The world is inhibited with demons after the battle between heaven and hell. The angels are defeated and God is held captive. Chris has been given the task to collect all 12 artifacts known as the Fruit of God. Once eaten by a human, it can carry the powers equal to God himself. Unfortunately, Kaya Kamishirosawa has ingested all 12 artifacts and now has become the most powerful human being to live on earth! Will the angels still have hope to combat the demons with an average teenage girl on their side?

Digital Manga is offering the original "Akuma to Ore" one-shot as a "volume 0," alongside the sequel Kaminomi manga. Both are slated for release in 2017.

Yoshikawa (Kagaku na Yatsura) initially published the story as a one-shot manga titled "Akuma to Ore" in Square Enix's Gangan Online website in October 2008, with continuation chapters published on an irregular schedule. Just before the publication of the manga's compiled book volume in July 2009, Square Enix cancelled the release due to "various circumstances," and the title no longer appeared on Gangan Online. Media Factory (now a Kadokawa brand) offered to distribute the manga in September 2009. Yoshikawa eventually continued the story in a sequel manga titled Kaminomi, which ran in the Media Factory Mobile! service from 2009 to 2011. Media Factory published three compiled book volumes for the series.

Yoshikawa's Kagaku na Yatsura manga inspired an original video anime project in 2013. Seven Seas Entertainment licensed his manga The Other Side of Secret, with the first volume slated for release on June 7.