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Viz Named N. American Licensor of Tiger and Bunny Merchandise
posted on by Andrew Osmond
Males aged 14-25 are target market
Viz Media announced on Friday that it has been named the exclusive American product licensor for the series Tiger & Bunny. Viz plans to release a range of merchandise based on the show, aimed at males between 14 and 25 years old.
In a press release, Tracy Hanchett, Director of Consumer Products, said: “With its multi-textured characters and unique blend of comedy and over the top action, the Tiger & Bunny brand is ideally suited to a range of product merchandising options across all categories for the key male 14-25 demographic."
VIZ will showcase the property to potential merchandise partners during the 2011 Licensing International Expo, held in Las Vegas from June 14 to 16.
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