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Touhou Project, Anime Tenchou Get Anime by ufotable (Updated)

The anime studio ufotable has announced on Friday that it is participating in two projects to mark the 10th anniversary of the Animate mascot character Anime Tenchō, including the production of the "Anime Tenchō x Touhou Project" animation project.

The Animate character goods store chain is celebrating the 10th anniversary of its Anime Tenchō mascot character with 10 projects. Project 01 is new commercial footage called "Anime Tenchō Gekijō-ban," which ufotable will produce. Project 03 is "Anime Tenchō Collabo 10-ban Shōbu Round 1," in which ufotable is producing an animation project that combines Anime Tenchō and the dōjin game franchise Touhou Project.

Both projects will appear at the Animate Ichioshi Bishōjo Matsuri event which will take place in Tokyo on November 20. Other projects to be shown at the event include IS (Infinite Stratos), Oniichan no Koto Nanka Zenzen Suki Janain Dakara ne—!!, Steins;Gate, and OVA ToHeart2 adnext.

There will be a special version of the original Anime Tenchō theme song that will accompany the new commercial footage. Tomokazu Seki is singing as the Anime Tenchō Meito Anizawa character, and original creator Kazuhiko Shimamoto is rewriting the lyrics.

Update: More background information and images added.

Images © ZUN./Ikebukuro Hakurei Jinja
© Kazuhiko Shimamoto, MOVIC

Update 2: On Friday, Touhou Project creator ZUN posted on his Twitter account that the "Anime Tenchō x Touhou Project" anime is a derivative work, so he does not know the details about it. Later on Friday, a Twitter user named show_fb asked ZUN about the "Ikebukuro Hakurei Jinja" entity that is listed in the copyright notice for an image of the "Anime Tenchō x Touhou Project" anime. ZUN replied that he is not involved in that entity, and added that he thinks it is a pen name for the people drawing art in the derivative work.