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Japan's Video, Anime Sales Drop Further in 2009's 1st Half

On Tuesday, the Japan Video Software Association announced its survey results on Japanese video software sales for the first half of 2009. The overall market, which includes DVDs, Blu-ray Discs (BDs), UMDs, and video cassettes, amounted to 127.731 billion yen (about US$1.381 billion). That is 90.3% of the sales in the same period last year — a drop of almost a full tenth in sales. Despite its declining sales, the DVD format is still the overwhelming bellwether with 93.1% of the video software market.

The sales of Japanese animation DVDs for general audiences was 22.447 billion yen (US$242.6 million), or 91.2% of the sales in the same period last year. This is the latest annual drop in the segment; sales in the first half of 2008 had been 88.1% of the sales in the first half of 2007. Still, anime continues to be the largest segment of overall DVD sales, with 30.4% of the yen spent and 24.1% of the raw number of releases sold. However, less anime DVDs were rented — 88.1% of last year's total.

Now that last year's Blu-ray Disc/HD DVD format war is a fading memory, BD sales jumped 386.8% to 8.443 billion yen (US$91.2 million). 1,744,105 copies were sold — an increase of 312%. BDs now represent 6.6% of the overall video software market by yen spent, and 4.5% by copies sold. Anime dominated BD sales with a 56.6% share; last year, it was only 20.9% of the market. However, only 32.7% of the BDs rented were anime.

Source: AV Watch