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Macross Frontier, Pizza Hut Join Forces in New Campaign

Pizza Hut of Japan announced more details in its promotional campaign that is tied to the ongoing Macross Frontier robot anime series. Starting on May 12, people who order a medium-sized pizza will get a pizza box with a Macross Frontier design. Among those who order their pizzas online, 25 people will win signed recording scripts, manga, CDs, and posters. The campaign will also offer free computer and phone wallpaper, as well as vocal ring tones for mobile phones. The tie-in will promote the restaurant chain's new Shoka no Half & Half (Early Summer Half and Half) pizza: a half Seafood Mix pizza of lobster, squid, and broccoli, and a half Tartar Chicken pizza. Pizza Hut has tied its campaigns with anime ranging from Evangelion and Code Geass: Lelouch of the Rebellion to Maria-sama ga Miteru.