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Demon Slayer Invades Shinjuku Station to Promote Milk

From April 17 to April 23, a massive 80-meter (approx. 87-yard) poster and numerous monitors featuring chibi-fied characters from Demon Slayer: Kimetsu no Yaiba drinking milk can be found in the underground section of Tokyo's Shinjuku Station. Japanese fans have been sharing pictures of the massive advertisement online.

新宿駅 メトロプロムナードで、鬼滅の刃のみなさんが明治おいしい牛乳を激推ししている。 pic.twitter.com/8qkEsyVxun

— MAZ (@mazekoze) April 17, 2023

鬼滅の刃

明治
おいしい牛乳
新宿駅
巨大広告4つも独占
しかもデジタル広告にも！

煉獄杏寿郎
竈門禰豆子 pic.twitter.com/sGNRO5rtr0

— ツイッター　鬼滅の刃 (@tw_info_kmt) April 16, 2023

This advertisement is part of a collaboration between Demon Slayer: Kimetsu no Yaiba and Meiji (the makers of the “Meiji Oishii Gyunyu” milk brand). The other main part of the campaign is a raffle where winners will receive either a cup featuring all the milk-drinking Demon Slayer characters as seen on the giant poster (1000 winners) or an acrylic standee featuring one of the characters (9000 winners). To enter, you'll need to collect and send in three “points” worth of Oishii Gyunyu logos from various Oishii Gyunyu brand milk packages. For the complete set of entry details, check out the official site here (Japanese).

Source: Meiji Oishii Gyunyu via Nijimen