Interest

'Gum Kare!' Chewing Gum Boyfriends Announces the Most Popular Character, Introduces One More

Lotte's "Gum Kare" campaign, which personifies chewing gum brands as hot dudes, revealed the results of their popularity poll. Fits Yawaraka, played by Hiro Shimono, came out on top.

His likes include "dancing while chewing gum" and "nice upperclassmen," while he dislikes "scary upperclassmen" and "being treated like a child."

He even wrote a letter thanking his fans:

Dear Everyone Who Chewed Me,

Hi everyone! I wanted to thank you all for chewing so much of me!! I'm so happy I feel so... funyan funyan (floaty/happy)! ♪ hehe So tell me, which flavor did you chew? Was it sweet? Sour? It makes me so happy when you enjoy chewing all sorts of flavors. ☆ It seems like you were all chewing the other guys a lot too, but... it looks like I was the number one choice out of all of them! I guess that's to be expected though, right? Hehehe ♪ Anyway, I hope you continue to chew lots of me with all your heart! That'd make me really happy. ☆

From, Fits Yawaraka

Meanwhile, a new video posted on the "Gum Kare" website reveals a new character who embodies Lotte's Cool Mint chewing gum. The voice actor hasn't officially been announced yet, but netizens think it sounds a lot like Hiroshi Kamiya, who's played roles like Attack on Titan's Levi, Blue Exorcist's Mephisto Pheles, and many more.

(tooth): At last... At last I'd chosen the "boy" I wanted to chew on most. Namely...

Fit's Yawaraka: Hehehe ♪ I thought you'd choose me! I knew it!!

(tooth): Fit's looks so happy! Seeing that makes me really happy too.

Fit's: Since you chose me... that means you'll chew me, right? Will you?

(tooth): Oh, I, umm... You see...

Fit's: I'm all ready to be chewed! Come on... Go ahead and bite down, okay?

(tooth): ...............!!

Fit's: ...*gasp* funyan!

(tooth): Huh...?

Fit's: Whoa...

(tooth): I didn't...

Fit's: You didn't turn back...?

(tooth): But... I was supposed to turn back to normal when I chewed you...

Fit's: Hmm... You're still a magnificent tooth! But there's something... more mature about you...

(tooth): I feel... a little stronger somehow... More solid...

Green Shinryoku: There's no mistaking it... You're an "adult tooth."

(tooth): A-an adult tooth?! (So I was just a baby tooth up until now, then...)

Kishirito/Xylitol shirakaba: Très bien!! More and more, you're turning into a tooth I'd want to be chewed by. I knew you were the princess I'd been waiting for!

Black Shigeki: Ow ow ow ow ow! You jackass! Don't step all over people's feet and spout your creepy lines!

Acuo Seiryou: Okay, okay, the two of you can hurry on to the back. It's my turn now.

Green: Seiryou... You've had a scary look on your face ever since you weren't the one chosen.

Fit's: Hey!! You're all just opportunists trying to steal the spotlight here! I'm the main character here and I don't even get to stand out at all!!

Kishirito/Xylitol: Sure, sure. Hasn't the cute little Fit'sy stood out enough already?

Black: I never said I'd given up, you know.

Green: I never said that either! If anything, I wanted to be chewed on even more...

Acuo: Next time I definitely have to have you chew me. You're such a pretty tooth now, too.

Fit's: So immature... Don't you know you should be nice to those younger than you? Whatever! Doesn't change the fact that I'm a step ahead of you all. ♪

(tooth): W-wow... E- Everyone's got such a serious look on their faces now...

(tooth): I wonder... I wonder if I'll ever be able to turn back to normal. It seems like even that's become uncertain now...

(tooth): Looks like it'll be rough days for me for a while, with my body as a tooth... or rather, an adult tooth.

(tooth): Of course I want to change back as soon as possible... But having fun with everyone like this, I also start to think that maybe I'd be happier if I just stayed a tooth...

Fit's: Hey giiiirl! Hurry up! The Best Couple Contest announcement is about to start!

(tooth): Well, I shouldn't think about it too hard! I mean...

(tooth): Okaaay! Comiiiing!!

(tooth): Our fragrant dream school lives have only just begun!

--

~ Special Thanks ~

Everyone who supported "Gum Boyfriend!"

Fit's: Hey, I already told you! We're gonna be laaaate!

(tooth): Wait up! My legs are longer now and it's a little hard to run!! ..... Ah!!!

????: Hey. Watch where you're going.

(tooth): A p-... penguin?!

????: ...!! Y- You... That shininess... and that beautiful polished form...!

(tooth): Um... (Is it staring at me right now?)

????: This overflowing wave...This reverberating palpitation... The one and only Muse who appeared in this twisted world... It's her... I'm sure of it... I can't be anyone else...

(tooth): (What's going on? This is scary...) Um, excuse me, Mr. Penguin! I- I'm in a hurry. I'm really sorry for bumping into you!!

KUURU (COOL) IBUKI

Kuuru/Cool Ibuki: I must have her chew me at all costs... That's because...

Kuuru: This is fate from the heavens, from the moment of birth! We all exist in the cycle of death and rebirth...

Acuo: That figure... Is that...? I'm surprised that he would actually transfer here.

2ND PROJECT UNDERWAY!

Gum aficionados, or those interested in seeing their favorite chewing gums repackaged as bishonen, can check out the official website for more videos and voice clips.