Interest

Madoka Magica Characters Don Lawson's Uniforms for Campaign

In anticipation of the release of the third Puella Magi Madoka Magica film on October 26, everyone is scrambling to do tie-ins and collaborations, including the LAWSON chain of convenience stores. From October 15 until November 11, patrons buying participating Asahi beverages will get the chance to rack up points to try and win exclusive Madoka Magica stuff.

Prizes include:

• Prize A - Specially drawn 3D poster of the girls wearing LAWSON uniforms, signed by the voice actors
• Original alarm clock that calls out your name. using a line from the movie
• Specially designed Madoka Magica rubber phone straps featuring Mami, Kyoko, and Sayaka
• Limited edition Puella Magi Madoka ☆ Magica Online special card.
• A set of five clear files

The collaboration between Puella Magi Madoka Magica and LAWSON includes an eight-part campaign, including Lawson-exclusive original merchandise (October 29).

[Via Otakomu]