Interest

Daily Video: Fans Launch 'Sustain the Industry' Movement

In recent months a movement has appeared via YouTube titled "Sustain the Industry," in which fans detail their monthly anime-related purchases in an attempt to encourage fans to purchase anime DVDs, manga volumes, and/or merchandise.

The movement appears to be traced back to user theRAofEdwardElric, who announced her own "Sustain the Industry" series on June 12 and launched its first episode on June 24. (Editor's note: Videos contains some swearing.)

A number of other users began contributing to the "movement" by commenting or submitting their own videos. In June, 15 YouTube members submitted "Sustain the Anime Industry" videos profiling their purchases; 22 were posted in July. So far, 14 have been posted for the month of August.